Sponsor (Oct-Dec 1964)

Record Details:

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set buying, sales of Japanese tv sets for the first nine months of the year have reached 574,000, already exceeding the total of 452,000 sets for the whole of 1963. Of the expected record total sales of well over 7,500,000 sets in the United States, 10 percent are expected to be registered by Japan, trade officials estimate. In the transistor radio market, another record is being chalked up for Japan, already responsible for half of all sales in the United States. For the first nine months of the year Japan recorded exports to the United States of 7,414,000 sets, compared with a total of 7,102,000 in the same period in 1963. In addition, Japan's exports of conventional tube radio sets to the United States for the first nine months of the year reached 924,000. Of the Japan-manufactured television sets, 55 to 60 percent are sold under a U.S. trade mark. Approximately 75 percent are conventional tube sets and 25 percent transistor sets, with sales of the latter decreasing due to the introduction of small tube conventional television sets. Color Tv Set Estimates To Be Reported Quarterly In an effort to eliminate the "variety of contradictory estimates emanating from various sources." NBC has announced that estimates of the number of U.S. homes with color television sets will be reported quarterly beginning in January, 1965. According to Hugh M. Beville, Jr., vice president for planning, the estimates will be developed "in order to supply broadcasters, advertisers, advertising agencies, rating organizations and other interested parties with authoritative and uniform figures on national color set growth." It was pointed out that among the problems encountered in making set estimates is the fact that some figures released relate only to tube production, others to set production, while still other figures report the amount of set sales to retailers. Among the factors which NBC will take into account are factory rejects of both tubes and sets; factory, distributor and retail inventories; scrappage of old model color sets. .IIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIlllinillll[I!ll[|||INIIIIIIIIIIIII[[lllllllllllin{|llllllll|[||l!lllilllllN!llllll!l{|||lllllllNI^^ JAPANESE BOTTLERS ATTEND SEMINAR ■us [Eighteen Pepsi-Cola bottlers from Japan, visiting this country to learn U.S. business methods, ttended day-long seminar on tv station operations at KDKA-TV Pittsburgh. Part of the group is shown the master control setup by KDKA's Jack Mitchell, production cdordinator (second from left). rill V K a major II ORLANDO DAYTONA BEACH CAPE KENNEDY the Mid-Florida Urban Complex has IVIORE of both FLORIDA'S CHANNEL Don't wish-buyWESH-TV selling FLORIDA'S No. 3 MARKET REPRESENTED BY THE KATZ AGENCY, INC./ NBC g Becember 14, 1964 55