Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000725
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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THE NATIONAL WEEKLY OF TV A RADIO ADVERTISING I / DECEMBER 21, 1964 PRICE 40c aytime net tv: housewives by the millions 27 /erything is 'more fun with chips' 38 Iraluating station promotional material • . 42 i_ ^^^^^^^ a, < a, the station on the move . in the market on the moil ...has 50%'' of the total audience in this threestation market. This is the highest shared' any Tampa Bay area station i /?a5 ever had. 'The latest American Research Bureau rating survey gives this nev/ record in metro area share of audience from sign-on and sign-off. This is the highest any station in the Tompa-St. Petersburg area has received since ARB began reporting this average in 1957. The other 50% is divided betv/een the area's two other television stations. Here's dramatic proof of market domination ... providing buyers with a clear-cut choice. \wTVTr CAUTION: Any oud iect to errors and I not assume respons such original data. ence-size data used herein ore estimates only, submi tations inherent In Indicated sources WTVT does bilify for the accuracy, completeness or validity of I I THE WKY TELEVISION SYSTEM, INC. WTVT, Tampa-St. Petersburg WKY-TV & RADIO, Oklahoma City KTVT, Fort Worth-Dallas TAMPA / ST. PE URG I III: KATZ ACiK>CV National Representatives