Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000756
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Revised ABC-TV daytime ■ Under the guiding hand of Edward Bleier, vice president for daytime programing and sales, ABCTV entered the fourth quarter of 1964 with a revised schedule which ABC hopes will put it in a close rivalry position with the two senior webs. Lead-off is at 11:30 a.m. with Goodson-Todman's The Price Is Right, moves through a pair of comedy reruns to the live Ernie Ford show, and then swings into daytime serials, including a new entry, The Flame in the Wind. Veteran soap writer Irna Phillips, who writes the top-rated As The World Turns on CBS-TV, is story consultant on two ABC dramas. Below are pictured several of the ABC network's daytime television programs. ♦ The Price Is Right (11:30 am.) The Donna Reed Show (noon) 32 SPONSOR 1,,,,