Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000758
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Serial block at CBS-TV in by comedy reruns and ■ Sales staff for CBS-TV's highrated daytime lineup, headed by Joe Curl, sells "Morning Minutes" in pre-noon lineup of news and comedy reruns, shifts to segment selling in afternoon lineup of serialized dramas and game shows. In Nielsen's second report for November. 1964. CBS led the field with a solid ten out of the top ten daytime shows, with As The World Turns in first place. Most daytime blue-chip sponsors place business with CBS, but network is making efforts to develop new business among beer companies, autos. insurance firms, cigarets. Pictures below are representative selection of, the daytime network television! shows which are now seen by CBSTV audiences. ♦