Sponsor (Oct-Dec 1964)

SPONSOR WEEK Chrysler Likes Sport Sponsorships New York — With its sponsorship of the Rose Bowl and Orange Bowl coming up this weekend. Chrysler Corp. has reaffirmed its conviction that it pays to advertise on sports specials. The company, now rated the number-one sports bankroller ...iiong automotive firms, estimates iiiac its sponsorship of major national and local sports events BPA Membership at 553 After December Additions New York — With the addition of 36 new members during December, membership in the nine-yearold Broadcasters Promotion Assn. has hit a record-high of 553. Also. BPA's recent Chicago seminar attracted a total of 419 registrations, another all-time high. New membership breaks down into 25 voting members, two affiliate members and nine associate members. Announcement of the new high in BPA ranks was made by president Dick Clark, promotion manager of WOOD-AM-FM-TV Grand Rapids, Mich. Clark will be succeeded as president of the organization in January, 1965. by H. Taylor (Bud) Vaden. group advertising and promotion director of Triangle Stations. "makes it possible for the company's radio and tv commercials to be delivered to a projected total airwaves audience of some 45.662.()()() U.S. tv homes for 86.9 percent of the total possible audience." In addition to the two bowl games, Chrysler spots have been aired on the All-Star Game, the World Series and NCAA football. The company points out that home screen attendance at the upcoming Rose Bowl, again to be Chrysler-sponsored over NBC-TV, "promises to eclipse last year's figures: sets in almost 18 million homes, with more than 41 million viewers tuned to the game." The Orange Bowl is a "first" for Chrysler, and the company anticipates even higher ratings than in the past since the game will be played at night and should attract many "new" viewers. Viola Virtuoso Envades Video New York — Spurred by the success of the background music he composed and arranged for Air France and Cotton Council, F-imanucl Vardi, violist, conductor and composer, has decided to take the plunge in the television commercial production field. In announcing formation of EV Productions, Vardi stressed the need lor a "class" approach t(.) commercials. Schooled in the classics and an active recording artist on the viola, Vardi has also worked with rock-and-roll groups and "has created a new sound for the Four Coins, the pop recording stars, that will be unveiled on their next record release in January." In the long-hair department, the viola virtuoso has recorded all 24 Paganini Caprices, which are slated for release next month. CBS Films, Inc., Racks Up Sales Of 54 Programs to 42 Countries New York — Now doing business in a total of 76 countries, CBS Films, Inc., reports the sale of 3857 episodes of 54 programs overseas during the past month. The CBS syndicated programs, Commercial Sounds From the Past New York — By definition, a glissando is a musical effect involving the running of a finger rapidly over the keys of a piano or strings of a harp — and the most famous glissando of all, the Cresta Blanca jingle, is back. Popular from coast to coast in the 1940s, C-R-E-S-T-A B-L-A-N-C-A has been revived to open and close a one-minute spot with every hourly newscast on WTFM, New York stereo station. The spot is aired every hour from 6 p.m. until 2 a.m. and, although it is a new recording, the original music has been retained. During the holiday season, emphasis is on Cresta Blanca sparkling burgundy and champagne, rather than the company's regular line of wines. Cresta Blanca is a subsidiary of Schenley Industries, Inc. which involved 978 of hour length, were sold in a total of 42 countries. In addition to first-time sales in Barbados, Ethiopia and Czechoslovakia, countries represented were Argentina, Australia, Bermuda, Belgium, Canada, Colombia, Cyprus, Denmark, Finland, France, Germany, Gibraltcr, Holland, Honduras, Iran, Italy, Jamaica, Japan, Kenya, Luxemborg, Mexico, Malaysia, Nigeria, Norway, Peru, the Philippines, Rhodesia, Santo Domingo, Saudi Arabia, Sierra Leone, Singapore, Sweden, Switzerland, Taiwan, Trinidad, Uganda, the United Kingdom, Uruguay and Venezuela. Among the program series sold , were The Twentieth Century, The Defenders, Terry Mason, The Beverly Hillhillies, Candid Camera, The Cara Williams Show and The Baileys of Balboa. 18 ~l