Sponsor (Nov 1946-Oct 1947)

Record Details:

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^L» to**. £4ME TO OUR SHOW. . . Uomorrow 3 Jriendlu cAudience . . INTENTLY FOLLOWING every word, 2,000 boys and girls sat in on a WLS broadcast July 9— a program familiar in their homes from babyhood. It was WLS Dinner Bell Time, America's pioneer farm service program. Bl T THIS PARTICULAR DINNJER BELL belonged to them. They were the 2,000 4-H Club members from every Indiana county, attending the annual 4-H Round-up on the Purdue University Campus. SEVENTEEN OF THEIR COUN jjpv were represented on the stage in Purdue's huge Music Hall, as WLS and Prairie Farmer awarded the gold, silver and bronze plaques honoring these seventeen counties for outstanding achievement in 4-H work— calf-raising, cooking, clothing design, and all the other facets of practical farm living touched by the far-reaching 4-H program. In the audience were dozens who had contributed to the winning of these annual WLS awards —and hundreds more quietly stating their determination to be honored next year. And in this broadcast, with its 2,000 studio visitors, is the explanation of how WLS has become "one of the family in Midwest America," a part of the lives of the people in Indiana and Michigan, Illinois and Wisconsin. This and complete weather service, market reports, news, down-to-earth entertainment exemplify the quiet, neighborly way WLS serves these people; today's and tomorrow's friendly, receptive audience for program on WLS. Some of the Indiana 4H Club boys and girls with Ihe plaques awarded July 9 al Purdue, (above) Pari of Ihe audience for WIS Dinner Bell Time 50,000 watts, 890 KC, American Affiliate, Represented by JOHN BLAIR & COMPANY, Affiliated in Management with KOY, Phoenix, and the ARIZONA NETWORK KOY, Phoenix • KTUC, Tucson • KSUN, Bisbee -Lowell -Douglas