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HOOPER POINTS!
Did You Get Yours?
Again WOW has declared an EXTRA DIVIDEND in HOOPER POINTS to its advertisers. All NBC shows on WOW, Day and Night, except three, have an Omaha Hooper ABOVE the national average!
Seventy-two clients who used WOW during the 19-45-40 Fall-Winter period collected a total of 412.6 PLUS Hooper points. The ratings on Locally produced shows were equally high.
These Hoopers prove that WOW does a better-thati-avcragc job for all advertisers. Wire or phone your nearest John Blair man, or Johnny Gillin at WOW, for current or next fall-winter availabilities.
RATmOSOrTOPl
Comp.re-XM^MWOW>*.^
NATL AVERAGE
n£* pro-am name 2<?5
1. Bob Hope 29 (
2. Fibber McGee& Molly ^
3. Red Skelton ^
4. Charlie McCarthy ^
5. Fred Allen 21.6
6. Jack Benny 2Q?
7. Mr. District Attorney ^
8. Eddie Cantor ^ y
9. Bing Crosby •••• )8()
10. Jack Haley l?0
,,. Abbott and Costello ^
12. Amos 'N' Andy ^
13. Great Gildersleeve .... ^
14. Wh or Consequences ^
|5. Bandwagon )5 ,
WOW RATING
WOWS
PLUS
RATING
8.2
16
. Kay Kyser (First Halt-Hour)
• From Omaha
CM Fall-Winter^
,d Section
a\ Hooper
both from
On 72 NBC Day and Night shows WOW has a Hooper higher than the national average. On 39 shows WOW's plus is better than 5 Hooper points. On 9 shows WOW's plus is better than 10 Hooper points. On only three shows the Omaha Hooper is below the National average by an average of less than one-tenth of a Hooper point.
RADIO STATION
OMAHA, NEBRASKA
590 KC • NBC • 5000 WATTS
Owner and Operator of
NBC IN NORTH PIATTE
^^5 P^
NOVEMBER, 1946