Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
00017
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1 Parade The NBC Parade of Stars is now starting its fifth year of audience building. The NBC Parade of Stars material has been in the hands of alert station promotion men since the first of August. TMS M&B&T %$1B& tsETS TBS WOBM The NBC Parade of Stars fall network showcases, originated 3 years ago, were heard in high-Hooper times Sunday, October 13 and Monday, October 14— a three-and-a-half-hour sampler of the best in broadcasting. Irrjitatiorj Is trjc Sheerest Flattery The NBC Parade of Stars, more than ever, is decked with brilliant innovations and extravagant trimming — plastic bandboxes, new on-the-air promotion, listener-tailored space advertising. Yrm Can't Judge a Rnnk hg lis Enuer but . . . The NBC Parade of Stars remains — basically — proven, effective promotion of The Greatest Shows in Radio, frfie End Justifies the Bleaas The NBC Parade of Stars is made possible by advertisers, talent, stations and the network, all using all media, m UMOM THERE IS STRENGTH More listeners is the goal— more for advertisers, more for talent, more for the independent affiliated stations, more for . . . AMERICA'S NO. I NETWORK ...the A Service of Radio Corporation of America