Sponsor (Nov 1946-Oct 1947)

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Record Details:

Title:: Sponsor
Date:: Nov 1946-Oct 1947
Publisher:: New York : Sponsor Publications, Inc.
Volume:: Sponsor (Nov 1946-Oct 1947)
Leaf #:: 00040
Language:: English
Subjects:: Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals LinkTelevision broadcasting -- United States -- Periodicals.
Collection:: Broadcasting & Recorded Sound
Format:: Periodicals
Contributor:: University of Maryland, College Park
Sponsor:: LYRASIS Members and Sloan Foundation
Coordinator:: Media History Digital Library
Description:: Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:: September 28, 2023

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SPONSOR AGENCY NET STATIONS PROGRAM (start and duration) GrOTC laboratories Helbros Watch < ... Inn rnational llurMMir ( o. I i a la-Howe ( So. MiK •> Laboratories Pet Milk Co. Radio Corporation of America Kalston Purina Co. Revere Copper & Brass Co. R. J. Reynolds Tobacco Co. W. A. Sluaflir Pen Co. K. R. Squibb & Sons Stirling Drug Swift & Co. Teen-Timers Inc. I . S. Rubber ( !o. Wander Co. L. E. Waterman & Co. Western Auto Supply Co. Whitehall I'harmacal Co. W m. H. W ise & Co. Wm. Wrigley Jr. Co. Russel M. Seeds Co. MIC William Weintraub MBS M. < ami1 r ii kson NBC Roche, Williams & Cleary Mil. Wade Advertising NBC Gardner Advertising CBS i Walter Thompson NBC Cardncr Advertising MBS St. Georges & Keys MBS William Kstv & Co. CBS Russel M. Seeds Co. NBC Ccyer. Cornell & Newell CBS Dancer-Fitzgerald-Sample NBC J. Walter Thompson; Mi ( .mn-l.rii kson Buchanan & Co. Campbell Ew aid Hill. Blackett & Co. Charles Dallas Reach Bruce B. Brewer & Co. Ruthrauff & Ryan Iluber Hoge & Sons Ruthrauff & Ryan ABC 24-70 292 150 143 32-140 71 126 147 157-222 286 150 147 150 143 204 NBC CBS 90 145 MBS 122 ABC NBC NBC 191 28 69 70 ABC CBS 204 145 Reveille Roundup. MWF 7:45-8 am (25 stations): 8:45-9 am (70 stations): 9:45-10 pm (24 stations); 52 weeks Sun. 5:30-6 pm; Sept. 8 for 61 weeks Harvest of Stars. Sun. 2:30-3 pm; Oct. 6 for 52 weeks A Date With Judy. Tuts. 8:30-9 pm; 52 weeks News of the World. Mon. thru Frl. 7:15-7:30 (TT. 32 stations; MWF. 140 stations) Saturday Night Serenade, Sat. 9:45-10:15 pm; Oct. 5 for 52 weeks Mary Lee Taylor. Sat. 10:30-11 am; Oct. 26 for 52 weeks RCA-Vii tor Show. Sun. 2-2:30 pm ; for 52 weeks Checkerboard Jamboree. Sat. 1-2 pm; Oct. 5 for 52 weeks (1-1:30 Farm Food Div., 222 stations; 1:30-2 Cereal Food Div.. 157 stations) Exploring the Unknown. Sun. 9-9:30 pm; Sept. 8 for 52 weeks The Bob Hawk Show. Mon. 7:30-8 pm; Sept. 30 for 52 weeks Sheaffer Parade Starring Carmen (Savalarro, Sun. 3-3:30 pm; 52 weeks Academy Award. Wed. 10-10:30 pm; Sept. 25 for 52 weeks Backstage Wife. Mon. thru Frl. 4-4:15 pm Stella Dallas. Mon. thru Frl. 4:15-4:30 pm Lorenzo Jones. Mon. thru Fri. 4:30-4:45 pm Young Widder Brown. Mon. thru Fri. 4:45-5 pm Each for 52 weeks Breakfast Club, Mon. thru Frl. 9:15-1:45 (EST); Oct. 28 for 52 weeks Teentimers Club. Sat. 11-11 :30 am; for 52 weeks New York Philharmonic Symphony, Sun. 3-4:30 pm; Oct. 6 for 28 weeks Captain Midnight, Mon. thru Fri. 5:30-5:45 pm; for 67 weeks Gangbusters. Sat. 9-9:30 pm: Sept. 14 for 52 weeks Circle Arrow Show, Sun. 10:30-11 am; Oct. 6 for 52 weeks Front Page Farrell, Mon. thru Fri. 5:45-6 pm (69 stations); 52 weeks Just Plain Bill, Mon. thru Fri. 5:30-5:45 pm (70 stations); 52 weeks William Lang, Tues. 11:45-12 am; Sept. 17 for 52 weeks Gene Autry Show, Sun. 7-7:30 pm; Sept. 22 for 52 weeks ( H here no exact renewal dale is indicated, the show is a continuous operation and renewals a matter of form, printed for the record) A/eiv and Renewed On ^eleiuAian SPONSOR AGENCY STATION PROGRAM (start and duration) Alexander Stores Borden Co. (Reid's ice cream) Botony Worsted Mills Bristol-Myers (Ipana, \italis) Bulova Watch Co. Chi rn< w Agi nry (for clients) Elgin Natloi al Watch Co. 1 in stone Tire & Rubber Co. Ford Motor Co. Goodyear Tire & Rubber Co. I i iiiius-H ittnauer Watch Co. U, S. Rubber Co. Waltham Watch Co. W illiam Warren Doherty. Clifford & Shintuld Alfred Silberstein Bert Goldsmith Doherty. Clifford & Slu ii field Blow Co. WABD New York (DuMont) An ABC account. WCBS-TV New York (CBS) WNBC-TV New York (NBC) WCBS-TV New York (CBS) WNBC-TV New York (NBC) Chernow Agency WABD New York (DuMont) An ABC account. J. Walter Thompson WNBC-TV New York (NBC) Sweeney A James WNBC-TV New York (NBC) J. Walter Thompson WABD New York (DuMont) WCBS-TV New York (CBS) Play the Game, Tues. 8-8:30 pm; Sept. 10, 10 weeks (new) Weather reports. Sun. & Thurs. 8:30 pm; Sept. 15, 52 weeks (new) Time signals. Sat. 8:45 pm, & preceding football games; Oct. 5. 26 weeks (new) Syd HoS cartoon. Sun. 8:30-8:45 pm; Sports Almanac, films of sport events. 8:45-9 pm; Sept. 8. 52 weeks (new) Time signals. Mon. 8 & 11 pm; Thurs. 8 & 10 pm; Sat. 1 :I5. 5 pm; Sept. 5, 26 weeks (renewal) Powers Charm School, Thurs. 8-8:30 pm; Oct. 3, 13 weeks (new) Time signals. Sun. 8, 10 pm; Oct. 6. 26 weeks (renewal) Educational films. Mon. 8-8:15 pm; Sept. 30. 26 weeks (renew) 8 professional football games. Yankee Stadium; Sept. 12 (new) Collegiate football; sports at Madison Square Garden other than boxing; Sept. 28. 52 weeks (new) 10 Army football games. West Point. New York; Oct. 5 (new) Time signals, TWT 9:30 pm; Sept. 30. 52 weeks (renewal) N. W . Ayer & Son WNBC-TV New York (NBC) Arthur Rosenberg WABD New York (DuMont) Campbell-Ewald WNBC-TV New York (NBC) TV Quarterback, football discussions by Lou Little, Fri. 8 8:15 pm; Sept. 27, 13 weeks (new) N. W. Ayer & Son WNBC-TV New York (NBC) Time signals. Wed. 8,9:15pm. Fri. 8, 11 pm;Sept. 18. 26 weeks (new) Aeiu /Jaencu Ap.pxUnt+ne*tti SPONSOR PRODUCT (or service) AGENCY Aberle Inc.. Philadelphia Women's stockings Adam Hat Works. V Y. Men's hats Airadio Inc.. Stamford. Conn. Radio receivers American Chicle Co., V V Chewing gum Hates Fabrics Inc., N. V. Bedspreads, draperies, sheets Bridgeport Film Studios. Bridgeport. Conn. Film processing. ( laussner Hosier] Co., Paducah, Ky. Hosiery M.irj Chess Inc., N. Y, Cosmetics Colin Hall Marx Co., V Y. Cohama fabrics Kaj Daumll Inc.. Chicago Toilet goods to Chemical Co., Vrcadla, Fla. Insecticide M. II. Hackett Co.. N. Y. Biow Co., V V. Sherman & Marquette, N. V. McCann-K.rii kson. Sao Paulo. Brazil James P. Sawyer Aasociatea, N. Y. Posner Advertising. \. V. Prater Advertising. St. Louis. Mo. Rov s. Durstine, V V. Foote. Cone & Belding. N. V. Hill Blackett & Co., Chicago McCarthy Advertising, Tampa. Fla. (Please turn to page ', ',)