Sponsor (Nov 1946-Oct 1947)

Record Details:

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Shortly, in this space ive hope to call your attention to developments here at WINS during the initial weeks of ownership by the Crosley Corporation. We ivill list a number of responsible and representative advertisers whose confidence in the future of the station is being expressed in the tangible form of contracts for time and for programs. A 50,000 Watt transmitter has already been installed and is being tested. A new rate card has been issued to take effect November 1, 1946. In some respects at least it represents a rather unusual, but we hope, sound concept of Independent Station rate structure. No deletions have been made in the WINS staff, rather every effort has been, and will continue to be made, to strengthen it. The station will stand on its own, with all the help we in Cincinnati can give it, but WINS will not be run by remote control. New York is a big market . . . we know full well that we are dealing in terms of years, not months, of sound and constructive growth before either WINS as a station or our company as the licensee can consider that our obligation to the people of New York is being fully met. CROSLEY CORPORATION CROSLEY BROADCASTING CORPORATION