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blue coal' Radio Show ! ! !
"> nd that the tears wet Blue Coal without selling, despite fact that stars Rosalind Green, James Meighan, and Allan Joslyn were featured
moved in and bought sections of the nation which were open for sponsorship. Their ratings show up like this:
Sponsor
Year
Months
Rating
Acme Carey Blue Coal Grove
1945 1946 1946 1946
FebruaryJanuaryFebruary January-February January-February
6.9
9.6
10.3
9.2
while as
1946 ended they were:
Sponsor
Year
Month
Rating
BanCarey Blue Coal
1946 1946 1946
December December December
9.7
8.1
12.6
The Shadow's story isn't alone the story of Street and Smith and the D. L. & W. Coal Company. It's the story of in
numerable local sponsors who have, from time to time, bought the show on et.'s. Back before actors or writers received anything extra if a show was recorded at the same time as it was being broadcast, Street & Smith had the program transcribed. These, along with other e.t.'s tied up with S. & S. magazines, Dr. Savage and Love Story, were distributed to stations without charge. In 1938 Charles Michelson of Michelson and Sternberg, exporters, bought 26 weeks of the records for Australia and the publishing firm came to the conclusion that maybe
the disks could be sold -and Michelson snagged himself a contract. He was to represent Street and Smith in the sale ot all air rights to The Shadow except the Blue Coal territory.
Some of the stations who bought the e. t.'s at that time are still broadcasting the program. Among them are KTAR i Phoenix, Arizona) for Thomas Brothers, auto supplies; KTSM (El Paso, Texas) for Union Furniture; and WDNC (Durham, North Carolina) for West Durham Lumber Company.
Besides the transcribed version of the
JANUARY 1947
27