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Monthly Tabulation of Advertising by Categories
JAMAI.Y: AUTOMOTIVE
SPONSOR
American Oil Co., Baltimore
Atlantic Refining Co. Philadelphia
Champion Spark Plug Co., Toledo
Chrysler Corp. (De Soto Div.), Detroit
Cities Service Co., New York
Continental Oil Co., Ponca City, Okla.
Electric Auto-Lite Co., Toledo
Firestone Tire and Rubber Co., Akron
Ford Motor Co., Dearborn, Mich.
General Motors Corp., Detroit
General Motors Corp.
(Chevrolet Motor
Div.), Detroit
General Petroleum
Corp. of Calif.,
Los Angeles
Gulf Oil Corp., Pittsburgh
Hastings Mfg. Co., Hastings, Mich.
International Harvester Co., Chicago
Pennzoil Co., Oil City, Pa.
AGENCY
Joseph Katz, Baltimore
N. W. Ayer, New York
MacManus, John and Adams, Detroit
BBD&O, New York
Foote, Cone and Bclding, New York
Geyer, Cornell and Newell, New York
Ruthrauff and Ryan, New York
Sweeney and James, Cleveland
J. Walter Thompson, New York
Kudner, New York
New York Campbell-Ewald,
Smith and Drum, Los Angeles
Young and Rubicam, New York
Keeling, Indianapolis
McCann-Erickson, New York
Fuller, Smith and Ross, Cleveland
PRODUCT
Amoco Gasoline, Oil
Atlantic Gasoline Oil
Champion Spark Plugs
De Soto cars
Cities Service Gasoline and Oil
Conoco Gasoline, Oil
Auto-Lite batteries, spark plugs
Firestone Tires
Ford
Autos
Chevrolet cars
Mobilgas, oil
Gulf Gasoline, Oil
Casite, Hastings Piston Rings
International Harvesters, tractors, farm trucks
Pennzoil Gasoline and Oil
PROGRAMS
Professor Quiz (ABC), Thur 7:30-8 pm 86 stations
College football (in season), 90 stations in east, south, midwest Football telecasts (in season), WPTZ,
Philadelphia Basketball telecasts WS nights WPTZ
Champion Roll Call (ABC), Fri 95510 pm
Highways in Melody (NBC), Fri 8309 pm, 72 stations
Dick Haymes Show (CBS), Thurs 99:30 pm
Voice of Firestone (NBC), Mon 8:30
9 pm
Voice of Firestone Televues, WNBT,
Mon 8:15-8:30 pm
Ford Presents Dinah Shore (CBS), Wed
9:30-10 pm
Madison Square Garden Events,
WCBS-TV, weekly
Henry J. Taylor (MBS) and 11 independent stations, MF 7:30-7:45 pm
Feature Films, WABD, Sun 8-9 pm
Mobil Touchdown Tips (NBC), Mon 6-6:30 pm pst, 7 Pacific stations
We the People (CBS), Sun 10:30-11 pm CBS Television News, WCBS-TV,
Thurs 8:15-8:30 pm
I Deal in Crime (ABC), Sat 8:30-9 pm
Michael Shayne (MBS), Tues 8-8:30
pm, and Don Lee Network, Wed 7
7:30 pm pst
Harvest of Stars (NBC), Sun 2:30-3 pm
Half-hour e.t. programs, 17 stations in 3 eastern states
Local sports, one Miami station
National spot campaign, 1 5 sec e.t.'s
Newscasts, 2 stations
Live spots and local programs 164 stations
Spots, one station