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SPONSOR
Phillips Petroleum Co., Bartlesville, Okla.
Pure Oil Co., Chicago
Richfield Oil Corp. Los Angeles
Richfield Oil Corp. of N. Y.
Shell Oil Co., Inc., (■lew York
Sinclair Refining Co. New York
Skelly Oil Co., Kansas City
Socony-Vacuum Oil Co., Inc., New York
Standard Oil Co. of Calif., San Francisco
Standard Oil Co. (Ind.), Chicago
Standard Oil Co. (N. J.), New York
Sun Oil Co., Philadelphia
Sunset Oil Co., Los Angeles
The Texas Company, New York
Tide Water Associated Oil Co. (Eastern Div.), New York
United States Rubber Co., New York
Western Auto Supply Co., Kansas City
AGENCY
|l_ambcrt and Feasley, New York
Leo Burnett, Chicago
Hixson-O'Donnel Los Angeles
Hixson-O'Donnel New York
J. Walter Thompson, New York
Hixson-O'Donnell, New York
Henri, Hurst and McDonald, Chicago
Compton, New York
BBD&O, San Francisco
McCann-Erickson, Chicago
Marschalk and Pratt, New York
Roche, Williams and Cleary, Philadelphia
Hillman-ShaneBreyer, Los Angeles
Buchanan, New York
Lennen and Mitchel New York
Campbell-Ewald, New York
Bruce B. Brewer, Kansas City
PRODUCT
Phillips "66" Gasoline and Oil
Pure-Pep Gasoline, Tiolene Oil
Richfield Gasoline, Oil
Richfield Gasoline
Shell Gasoline, Oils
Sinclair Gasoline and Oil
Skelgas (gasoline) Mobilgas, oil
Gasoline and oil
Gasoline, Oil Esso Gasoline and Oil
Blue Sunoco Gas, Oil
Sunset Gasoline, Oil
Texaco Products
Tydol Gasoline, Veedol Oil
U. S. Royal Tires, tire cords, tubes
Accessories, Davis Tires
PROGRAMS
Kaltenborn Edits the News (NBC), MTWTF 7:45-8 pm est, 34 stations
Richfield Reporter (NBC), SMTWTF
9:30-9:45, 10-10:15 pm pst, 14
Pacific stations
Arthur Hale (MBS), TThS 7:30-7:45 pm, 40 stations
Alex Dreier (NBC), MTWTFS 8-8:15 am pst, 25 stations
Victor Borge Show with Benny Goodman (NBC), Mon 9:30-10 pm Mobilgas News Service, 6 eastern stations
Standard Hour (NBC), Sun 8:30-9:30
pm pst, 1 8 Pacific stations
Standard School Broadcast (NBC),
Thurs 10-10:30 pm pst, 21 Pacific
stations
Esso Reporter and Esso Weather Reporter, 49 eastern markets Your Esso Television Reporter (NBC), Mon 9-10 pm
Lowell Thomas (NBC), MTWTF 6:457 pm est, 31 stations
It Couldn't Happen (CBS), Thur 8:308:45 pm pst, Pacific
Eddie Bracken Show (CBS), Sun 9:30
10 pm
Metropolitan Opera (ABC), Sat 2-5 pm
Regional 15-min newscasts in Texas
and Montana
Boston Blackie e.t.'s in 1 2 midwestern markets
New York Philharmonic (CBS), Sun
3-4:30 pm Television Quarterback, WNBT, Fri
8:15-8.30 pm Serving Through Science, WABD
Dumont, Tues 9-9:30 pm
Occasional Tele-films, WABD-ABC,
time not scheduled
Circle Arrow Show (NBC), Sun 10:301 1 am, 56 regional stations
Local newscasts, spots, 24 midwest stations
Spots, one station
Spots, 10 stations
Local news and sportscasts, 38 stations
Local newscasts, 6 stations,
e.t. spots and chainbreaks,
90 stations
Spots, 32 east, midwest stations
137 news, sports, local programs, 21 stations
Spots in 22 eastern markets
News and sports, 7 stations; live spots and chainbreaks, 2 stations