Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000171
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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They Subscribe to • • • • • • • • Carnation Co. Walgreen Co. N. W. Ayer & Son, Inc. Gruen Watch Co. Leaf Gum Co. Buchanan & Co., Inc. Biow Co., Inc. General Foods Corp. Ralph H. Jones Co. Miles Laboratories, Inc. Imperial Oil Ltd. McCann-Erickson, Inc. Canada Dry Ginger Ale, Inc. Seeman Brothers, Inc. BBD&O, Inc. Grove Laboratories, Inc. Pedlar & Ryan, Inc. United States Steel Corp. Speidel Co. Interwoven Stocking Co. Hutchins Advertising Co. Buchanan-Thomas Advertising Co. Duane Jones Co., Inc. Roche, Williams & Cleary Vick Chemical Co. Borden Co. Atherton & Gresham Benrus Watch Co. General Mills, Inc. H. M. Dittman Advertising Campbell-Ewald Co., Inc. L. H. Hartman Co., Inc. McFadden Publications, Inc. Paramount Pictures, Inc. Maxon, Inc. Devereux & Co. Alfred D. McKelvy Co. Adam Hat Stores, Inc. J. D. Tarcher & Co., Inc. S. C. Johnson & Son, Inc. Tullis Co. Ford Motor Co. J. Walter Thompson Co. House & Leland E. I. duPont de Nemours & Co., Inc. LaRoche & Ellis, Inc. Olian Adv. Co. Wade Advertising Co. Oakleigh R. French & Associates Stanback Co., Ltd. Baker & Hosking, Inc. Mayers Co. Lake-Spiro-Shurman, Inc. Helbros Watch Co., Inc. Foote, Cone & Belding Joseph Katz Co. Mutual Benefit Health & Accident Assn. Schenley Distillers Corp. Gardner Advertising Co. Willard Tablet Co. Procter & Gamble Co. Garfield & Guild, Advertising Ward Baking Co. Marschalk & Pratt Co. Falstaff Brewing Corp. Scripto, Inc. Bulova Watch Co. Kenyon & Eckhardt, Inc. Abbott Kimball Co., Inc. Gillette Safety Razor Co. Ex-Lax, Inc. * A cross-section of the top-flight radio-minded advertisers and agencies who subscribe to SPONSOR '!'■' • ICULATION BREAKDOWN November 1946 Issue ii n,j| sponsors and pspective sponsors. . . 46.3c/c \d rtising agency acc int executives, radio d:ctors, timebuyers. . .26.4%. it n and network e cutives 20.9% i llaneous 6.4% 72.7% pojor's circulation guarantee is 8,000 to 2,(j0 copies each month during 1947. For hu and data write to sponsor publications nc 40 West 52 Street, New York 19.