Sponsor (Nov 1946-Oct 1947)

a SPONSOR monthly tabulation Contests ar id Offers Jponsor Product Program Day & Time Offer Terms Net Closing Date (If Set) UMCAN MEAT INSTITUTE Institutional Fred Waring Show TTh 11-11 :30 am Recipe for Fred Waring Stew Write sponsor NBC — CARNATION CO. Carnation Milk Carnation Contented Hour Monday 10-10:30 pm Baby book Write sponsor or station NBC — CAREY SALT Carey Salt The Shadow Sunday 5-5:30 pm $100 gold wrist watch each for man A. woman Write letter-entry of 100 words or less on new uses of Carey Salt to sponsor at stations MBS — 6ATE-PAIM01IVE PEET Palmotive Shave Cream Can You Top This? Saturday 9:30-10 pm $11 cash Jokes sent to program and used win $1 1 . Sender loses $2 (up to $8) each time joke is topped NBC CONTI PRODUCTS Castile Shampoo & Soap Treasure Hour of Song Thursday 9:30-10 pm 3 days in New York for two as sponsor's guests Name titles of the 2 selections played, popular and classical; tell in 50 words or less which preferred & why MLSS — ONTINENTAL BAKING Wonder Bread; Hostess Cake Grand Slam MTWTF 11:30-11:45 am Miscellaneous prizes. Chance at $100 savings bond bonus Send 5 questions about music to program. New York CBS G. N. COUGHUN Chimney Sweep Your Sports Question Box Sunday 1:15-1:30 pm $5 or $50 Send to Leo Durocher, ABC, New York, a question on any sport or game. Each question used wins $5; sender of best question of week wins $50 ABC CUDAHY PACKING Old Dutch Cleanser Nick Carter Sunday 6:30-7 pm Quickut stainless slicing knife Send 35c &. pictures from 2 cans of product to Old Dutch Cleanser MBS — EQUITABLE LIFE ASSURANCE SOCIETY Insurance This Is Your FBI Friday 8:30-9 pm Chart to help estimate needed family income for years before youngest child finishes high school Send postcard to sponsor c 'o local station, or phone local representative ABC ~— ~ GENERAL ELECTRIC Household appliances GE House Party MWF 4-4:25 pm Booklet, "Planning Your Home for Better Living Electrically" Send 25c to dealer, or to Art Linkletter. Box 4. Hollywood CBS — GENERAL FOODS Baker's Chocolate; Calumet; others When a Girl Marries MTWTF 5-5:15 pm Booklet, "Walter Baker's Chocolate Recipes" Send coupon from Baker's Chocolate package & 15c to address on coupon NBC GENERAL MILLS Softasilk Cake Flour Betty Crocker MTWTF 2:40-2:45 pm Booklet, "Better Meal Planning for Happiness" Send 10c to Betty Crocker at sponsor NBC ORWITZ & DUBERMAN Junior Miss Fashions Judy 'n Jill 'n Johnny Saturday 12-12:30 pm Successful applicants play Judy & Jill one bioadcast each, receive regular fee; permanent selections made from group at end of contest Write program. New York, for application blanks & full information: judges audition successful applicants MBS RICHARD HUONUT Cosmetics Jean Sablon Saturday 7:15-7:30 pm Booklet, "DuBarry Home Course" Write sponsor c/o local station CBS — HUNT FOODS Tomato sauce What's Doin', Ladies? MTWTF 2-2:25 pm Gas range to "outstanding mother of week." Gift to winning letter writer Write letter-entry about outstanding mother to mc ABC — LEWIS-HOWE CO. Turns A Date With Judy Tues 8:30-9 pm Date book Write sponsor NBC — MARS, INC. Candy Dr. 1. Q. Monday 10:30-11 pm Up to $250 cash plus bonuses Send program 6 statements to be answered yes or no; send 9 biographical identity clues to famous personality. Judge selects winners NBC MILES LABORATORIES Alka-Seitzer; One-A-Day Vitamins Quiz Kids Sun 4-4:30 pm Zenith portable radio; Zenith console radio-phonograph Send questions to program. If used, listener gets portable; if Quiz Kids are stumped, listener gets radio-phonograph NBC PET MILK SALES Pet Milk Mary Lee Taylor Sat. 10:30-11 am Booklets, "Meals Men Like;" "Your Baby" Write sponsor or program, local station CBS _ PROCTER k GAMBLE Crisco Young Dr. Malone MTWTF 1 :30-1 :45 pm Crisco cook book Send 10c to sponsor CBS QUAKER OATS Aunt Jemima Pancakes; M uffets ; etc. Ladies Be Seated MTWTF 3-3:15 pm (rebroadcast 6:30-6:45 pm) Electrical household appliances Send question to program. Judge selects winner daily ABC RALSTON PURINA Farm feed & cereal product: Tom Mix Sat 1-2 pm 4 teaspoons by International Send 1 Instant or Regular Ralston box top & 50c to sponsor MBS — EVERE COPPER It BRASS Institutional Exploring the Unknown Sunday 9-9:30 pm Booklet on subject of each broadcast 10c each. 13 for $1. Address sponsor. New York MBS — (SON ART METAL WORKS Ponson Lighters Twerty Questions Saturday 8-8:30 pm Lighter to sender of subject used. Two table lighters if studio contestants are stumped. Grand prize table lighter with matching silver plated cigarette chest Send to program subject about which 20 questions may be asked. Wins premium if used MBS TEEN-TIMERS, INC. Dresses & cosmetics Teentimers Show Saturday 11-11:30 am First prize twelve Teentimer dresses (one tor each month of year); nine prizes, one dress each Look at week's Teentimer styles in local shop. Send entry-letter up to 75 words on style favored and why to sponsor NBC TEXAS CO. Petroleum products Metropolitan Opera Saturday 2-5 pm Album of Victor Red Seal operatic records to listeners whose questions are used on program Send questions to Opera Forum Quiz, c o sponsor. New York ABC Mar 15 U. S. CHAMBER OF COMMERCE Institutional Voice of Business Saturday 7-7:15 pm Booklet, "Communist Infiltration in the U. S." Send 10c to sponsor's Economic Research Dept.. Washington. D. C. ABC U. S. RUBBER Institutional New Yoi k Philharmonic Sun 3-4:30 pm Copy of intermission talk on science Write sponsor's radio department, New York CBS — ESTINGHOUSE ELECTFIC Household appliances Ted Malone MWF 11:45-12 am $5 to $50 cash Prizes for original poems sent to program selected for Malone's Between the Bookerds page in Radio Mirror ABC CBS 1. B. WILLIAMS Shaving cream; Lectric Shave William L. Shirer Sun 5:45-6 pm Month's free supply of Lectric Shave Write sponsor local station WILLIAMSON CANDY Oh Henry True Detective Mysteries Sunday 4:30-5 pm $100 reward from "True Detective Mysteries" Notify FBI and True Detective Magazine of information leading to arrest of criminal named on broadcast MBS JNUARY 1947 47