Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000199
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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a PREVIEW of WBAL'S PLANS for 1947 The very best in broadcasting service is Baltimore' 's right! That's why WBAL has continuously improved programs and facilities, through the years. Now that our war job is over and materials and personnel are more plentiful, here is a preview of some ot our plans for 1947 ... at a cost exceeding three quarters of a millron dollars. 1— A NEW HOME— Now under construction, radio broadcasting studios — among the finest in this country. The quality and quantity of our studios will enable us to present ever greater programs to listeners in this area. 2— GREATER PROGRAMS— The WBAL organization has been augmented with additional personnel that during 1947 will raise \\ BAL programs to new heights of excellence. 3— TELEVISION— Within a short time, WBAL's television field car and personnel will be experimenting around the City. We hope to have WBAL's television station in operation in mid or late 1947. 4— F.M. and FACSIMILE BROADCASTING— WBAL has an application pending before the F.C.C. for a Frequency Modulation Station. Equipment for Facsimile Broadcasting has been purchased and experiments will begin as soon as possible. We are proud to join with other progressive institutions in building for the future of Baltimore! NBC NETWORK REPRESENTED NATIONALLY BY EDWARD PETRY AND CO. FEBRUARY 1947