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JUST T\NO OF
MfcMY FACTORS
THAT MAKE
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V *21 counties, of the leading 200 counties in the nation with the HIGHEST EFFECTIVE BUYING INCOME per FAMILY, are within the BMB Area of WNAX.
O *32 counties, of the leading 200 counties in the nation with the HIGHEST GROSS FARM DOLLARS in 1945, are within the BMB Area of WNAX.
'Sales Management "Survey of Buying Power'' May, 1946
Articled Wilh
The American Crocdcasting Co. WNAX is avcilcble with KRNT and WMT as theMid-States Group. Ask the Kati Agency for rates.
WNAX
A (?owie4 Statu*. SIOUX CITY •YANKTON
C. •!. Durban
Advertising Manager, U. S. Rubber Co.
He's often called out of bed in the wee hours by someone calling long-distance to offer him special and sports events for his United States Rubber television shows. Oftener, he doesn't wait for the event to come to him... he's out signing it up as an exclusive, putting him in the unique position of No. 1 competition to NBC and CBS television.
It's more than an interest — which he genuinely has — in the future of the medium that accounts for C. J. Durban's leadership in exploiting events tele-wise. These tele events, which he picks personally, are filmed and used again and again in dealer promotions for U. S. Rubber. The 35 main branch offices of his concern are equipped with sound projectors which local salesmen use to show the films to dealer and consumer groups. And U. S. Rubber gets its money's worth. Durban admits that such films as the Cleveland air races, a U. S. Rubber exclusive, cut his tire-selling time in half. (The contestants in many of these events use U. S. Rubber, i
No newcomer to the field of visual selling, in pre-war years he made dozens of promotional, training, and industrial films. The experience he garnered in this way h;is enabled U. S. Rubber to stay out in front of their competition in television selling.
Durban's air show, New York Philharmonic Symphony, runs itself. Beyond reading over the science talks for policy, he leaves the music end in the hands of the Philharmonic Society. It's institutionally high-brow, but it draws more mail than Bob Hope.
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