Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000201
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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When a company becomes as nationally known as Swift (and its thousands of dealers accept the slogan "The Swift Name Helps You Sell"), it is proof enough that the company knows how to send its goods to market — and how to make every advertising dollar pay off in sales. Over a period of fifteen years, Swift has been mass selling its trademarked products by radio— in recent years exclusively over the American Broadcasting Company's network. Convinced more than ever that ABC sells goods, Swift has doubled its time on ABC — now has a full half-hour program every weekday morning. If you have a product you'd like to sell to millions of families from coast to coast, why not follow the lead of top American businesses like Swift & Company : ship it to the nation's market via ABC! NEWS: U. S. food advertisers now invest more of their advertising dollars in the American Broadcasting Company than in any other network. American Broadcasting Company AMERICA'S MASS SELLING MEDIUM FEBRUARY 1947