Sponsor (Nov 1946-Oct 1947)

I FORJOE & CO. Represents KARV Mesa, Ariz. KWKW Los Angeles KKIN Visalia, Calif. WWDC Washington, D. C. WSBC Chicago WFAU Augusta, Me. WJOR Bangor, Me WCOU Lewiston, Me. *W0RL Boston **WJBK Detroit WIBM Jackson, Mich. WMIN Minneapolis -St. Paul KXLW St. Louis KDRO Sedalia, Mo. WBNX New York WRRZ Clinton, N. C. WRRF Washington, N. C. WKAP Allentown, Pa. WISR Butler, Pa. WCHA Chambersburg, Pa. WLAN Lancaster, Pa. WNAR Norristovvn. Pa. WDAS Philadelphia WWSW Pittsburgh WHWL Wilkes-Barre, Pa. WAND Anderson, S. C. WHHM Memphis KVET Austin, Tex. KONO San Antonio WLOW Norfolk, Va. WBRW Welch, W. Va. CKNW Westminster, B. C. * except in New York ** except in Chicago FORJOE OFFICES New York • Chicago • Philadelphia Pittsburgh • Washington • Baltimore Los Angeles • San Francisco Publicity in Actiog NEW ORLEANS, LOUISIANA If it weren't for the Illustrated Radio Press radio publicity would go begging in New Orleans. The five stations combined actually landed 31 inches during the week checked in all three dailies, although they did buy considerable ad-space, actually 191 inches for four stations (the fifth did not buy any space). In the Illustrated Press the five stations received a total of 384* 4 inches of free space and bought 40 inches of advertising. In the tabulations the Press slide ruling has been kept apart from the checking of the general press. The picture will no doubt change shortly with the Times' Picayune entering the broadcasting picture as a radio station owner. The tabulation was made before this factor entered the scene, the newspapers being for the week of September 16 21, 1946 — a typical "opening of the radio season" week. YOU CAN'T NET MUCH IN SOFT SHELL (Ky.)I v • « wal town, very »ev .hinti else). lllt sea food (or »" * ^ \he.e parts best sales temtoo iM,„. >.. *r ST«rtf" r prol,d Thats «h) > coverafe. antl T% SE ***** "i Actually. WAVJ much roUlll sales as Kentu K ^ «* *e "ST £* -a ■* heart to o ^goodl where the fishm* In the dailies there is no correlatien between paid space and publicity. However, the publicity linage is so tiny that no correlation could be attempted. This is the publicity which the stations 'received the week measured: 1 M Bl MITV [NCHI S Station Net .01 .il Net Alone Total WDM \IS<: 7 3 ■ 1(1 1 WNOE-MBS 4 5 0 <» WSMB-NBC 2 b 0 K WWL-CBS 1 i 1) 4 WJBW-Ind. I) • In this Southern town the stations did try to offset the lack of newspaper acceptance of radio news, by advertising. The paid space standing stacks up like this: \n\ I K I IM\(. [NCHES Station Net Local Net Alone Total WWL-NBC 12 57 II h<» WDSI -ABC 5 <4 II 19 WNOE-MBS 19 II (1 29 WSMB-NBC 4 22 0 2ft WJBW-Ind. (1 — 0 As noted previously, all the above figures are without the space which stations and networks shared in the Illustrated Press. In this amusement sheet WWL, WDSU, and WNOE each have a column (two columns wide) of their own, aside from regular publicity in the paper. WSMB did not have a column in the issue checked but did have a two-column interview with its program director which spacewise added up to the same thing. The network "clip-sheets" get considerable play in this publication with two of Mutual's running features used in the issue. For some reason or other none of the networks' fashion releases are used. Station and network standing in the Illustrated Press look like this: Pl'BMCl 1 1 l\< III S Station Set Local Net Hone Total WDS1 -ABC 54V4 <>2* 5 I5IM WWL-CBS 14 1.2 Vl 37 II3H WNOE-MBS 51 <) 2M t2M WSMB-NBC 14 II <4 M WJBW-Ind. 7 7 WW1.II (KM) 2 V. 2% 1 /;( John \ ■ •■ MM / t Fit AO It might be supposed that with this amount of publicity the stations would be spending a substantial amount of money in advertising with the paper. The paid linage figures do not indicate this. SPONSOR