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a SPONSOR monthly tabulation
Contests and Offers
Sponsor
AMERICAN MEAT INSTITUTE
G BARR
CAREY SALT
CARNATION CO
COLGATE-PALMOLIVE PEET
CONSOLIDATED ROYAL CHEMICAL CORP
CONTI PRODUCTS
CONTINENTAL BAKING
G. N. COUGHLIN
Product Program Tim<
Offer
Terms
Institutional Fred Waring Show
Balm Barr Lotion and Shampoo
The Shadow
11-11:30am
Sunday 5-5:30 pm
Booklet. 'Basic Beef Cuts (and How to Cook Them/
Purse-size jar Balm Barr Lotion
Send 10c to program. Chicago
Send 10c to sponsor. Chicago
Carey Salt
The Shadow
Sunday 5-5:30 pm
(1) $100 go'd wrist watch each for man 4. woman: (2) Farm record book
Carnation
Milk
Contented Hour
Palmolive Shave Cream
Can You
Top This?
Monday 10-10:30 pm
Saturday 9:30-10 pm
Baby book
$25 cash
(1) Write letter-entry up to 100 words on new
uses of Carey Salt to sponsor at stations: (2) frot
from dealers, or for 10c from sponsor
Write sponsor or station
Jokes sent to program and used win $10. Sender receives $5 each time joke is not topped
Send 25c and 1 Acidme carton to WHAS
Name titles of the 2 selections played, pc and classical: tell in 50 words or less
ttessCake1 Grand Slam UJE!XEmmt Miscellaneous merchandise prizes. Send 5 questions about music to program. Ne. nosxess lane 11.30-11.45 am Chance at $100 savings bond bonus
Acidme (proprietary)
Morning Frolic
MTWTFS 6:55-7 am
Heart lapel pin
Castile Soap 4 Shampoo
Treasure Hour of Song
Thursday 9:30-10 pm
3 days in New York for two as sponsor's
guests
York
Chimney Sweep
Your Sports Question Box
CU0AHY PACKING
EQUITABLE LIFE ASSURANCE SOCIETY
GENERAL ELECTRIC
GENERAL F000S
GENERAL MILLS
JOHN HANCOCK MUTUAL LIFE INSURANCE CO.
HERSHEL CALIFORNIA FRUIT PR00UCTS
HORWITZ 4 DUBERMAN
RICHARD HUDNUT
HUNT FOODS
Sunday 1:15-1:30 pm
$5 or $50
Old Dutch Cleanser
Nick Carter Sun 6:30-7 pm
Insurance
This Is Your FBI
Friday 8:30-9 pm
Quickut stainless slicing knife
Chart to help estimate income before youngest child finishes high school
Send to Leo Durocher. ABC. New York, a question on any sport or game. Each question used wms$5:senderof best question of week wins $50
Send 35c 4 pictures from 2 cans of Clei
Send postcard to sponsor c o local station, or phone local representative
a^oltlncl* GpaHr?vSe MWF4-4:25Pm Booklet. "Planning Your Home for Send 25c to dealer, or to Art Linkletter. Bo. 4, appliances Party Better Living Electrically" Hollywood
Baker's Choco When a Girl late: Calumet Marries
MTWTF 5-5:15 pm
ollywood
Booklet. "Walter Baker's Chocolate Send coupon from Baker's Chocolate package 4 Recipes" 15c to address on coupon
Softasilk Cake Flour
Hymns of All Churches
MTWTF 10:25-10:45 am
14-piece cake set
Send $1 and 1 Softasilk boxtop to So'Chicago
Insurance
Boston Symphony
Tu Series of scholarships for Tanglewood
8:30-9:30 pm
Details to be announced
Contadina Easy Does It
Tomato Paste
MWF 11:30-11 :45 am
"Surprise award'' of household devices (electric irons, etc.): $5 cash
Junior Miss Fashions
Judy 'n Jill 'n Johnny
Send suggestions for lightening household tasks' to program. MBS. New York, witn 1 label
Saturday 12-12:30 pm
Successful applicants play Judy 4. Jill Write program. New York, for application blanks: one broadcast each, receive regular fee judges audition successful applicants
Cosmetics
Jean Sablon
LEWIS-HOWE CO.
LOVELACE GROCERY 4 MARKET
MAIL POUCH TOBACCO
MARS. INC.
MILES LABORATORIES
NATIONAL ASSOCIATION OF MANUFACTURERS
PARKER PEN
Tomato sauce
What's Doin". Ladies'
Saturday 7:15-7:30 pm
MTWTF 2-2:25 pm
Booklet. "DuBarry Home Course"
Write sponsor c o stations
Gas range to "outstanding mother of Write letter-entry about outstanding mother week. ' Gift to winning letter writer to mc
Tu ms
A Date With Tues 8:30-9 pr Judy
Date book
Write sponsor
Grocery 4 meat products
Ye Giftie Basket
TWTF
9:30-9:45 am
$5 basket of groceries
Kentucky Fishing & Monday Several fine pieces of hard-to-get hunt
Clubsmoking Hunting Club 10-10:30 pm ing and fishing equipment
tobacco of the Air
Candy
Dr. I. Q.
Monday 10:3C-11 pm
Sums up to $250 cash plus bonuses
Names selected from city directory
Send unusual story, tip. or question to program, c o sponsor. Wheeling. W. Va. Gift foitem used
Send program 6 yes-or-no questions: 9 clues to famous personality. Judge selects win
Anka" Ae'nZer: QU'2 K'ds Sun 4-4:30 pm Zenith portable radio: Zenith console Send questions to program. If u \?T-,~ y radio-phonograph gets portable: if Quiz Kids are stum Vitamins „.. J:„ _..„_ u
sed.
m ped . I is gets radio-phonograph
Institutional
It's Your Business
Saturday 7-7:15 pm
Copy of labor-management principles adopted by NAM
Write sponsor. New York
Pens, pencils
PET MILK SALES
'RUDENTIAL INSURANCE CO. OF AMERICA
OUAKER OATS
RALSTON PURINA
R0NS0N ART METAL WORKS
SOUTHERN FARMER
TEEN-TIMERS. INC.
TEXAS CO
l I. B WILLIAMS
Information Please
Wednesday 10:30-11 pm
(1) Parker "51" set: (2) "51" Magic Send 3-part question for use on show to Wand desk set: (3) $500 bond gram.c 0 CBS. New York
Pet Milk
Mary Lee Sat. 10:30-11 am Booklets. -Meals Men Like:" "Your Taylor Baby"
Write sponsor or program, local station
I nsurance
Jack Berch Show
MTWTF Recipe for chocolate upside-down cake
11 :30-11 :45 am
Write program. New York
Aunt Jemima Mixes
Lad'es Be Seated
MTWTF 3-3:15 pm
Electrical household appliances
Send question to program. Judge selects winner daily
Farm feed 4 cereal products
Tom Mix
Sat 1-2 pm
4 teaspoons by International
Send 1 Instant or Regular Ralston box top 4 50c to sponsor
Ronson
Lighters
Twenty Questions
Publication
Arthur Smith
4 The Crackerjacks
Saturday Lighter to sender of subject used. Two Send to program subject about which 20 ques
8-8:30 pm table lighters if studio contestants are tions may be asked. Wins premium
stumped. Grand prize table lighter with silver plated cigarette chest
TTS Station wagon, tractor, washing ma Send $1 for subscr.ption to paper, plus list o*
8:15-8:30 am chine, kitchen mner. churn, etc. words made from phrase "The Family Pa
Renfro Roundup
MTWTF Cash, electrical appliances, automo For contests, send data currently required, p
7:45-8 am biles, nylons, etc. Also subscription reduced subscription fee of 50c to WHAS. c
premiums: weatherhouses. bibles, etc. subscription premiums, send $1 to WHAS
Dresses 4 cosmetics
Teentimers Show
Petroleum products
Metropolitan Opera
Saturday 11-11 :30 am
Saturday 2-5 pm
First prize twelve Teentimer dresses Look at week's Teentimer styles in local shop.
(one for each month of year): nine Send entry letter up to 75 words on style favored
prizes, one dress each and why to sponsor
Album of Victor Red Seal operatic Send questions to Opera Forum Quiz, c 0
records to listeners whose questions are sponsor. New York used on program
WILLIAMSON CANDY
Shaving
cream;
Lectric Shave
William L. Shirer
Sun 5:45-6 pm Month's free supply of Lectric Shave
Wnte sponsor, local station
Oh Henry
Detective
Sunday
$100 reward from "True Detective Mvster.es" Maaazme
Notify FBI and Magazine of information leading t»t o* criminal named on broadcast
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