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h»ndreds of sick child
Santa Claus is a blonde, with up-swept hair and a microphone . . . but no whiskers.
You've been taught differently?
So have we . . . but we know four children's hospitals whose young patients you'll find hard to convince otherwise. To them, Santa Claus is Ruth Lyons, that wonderful woman on the radio who visited them again this year.
We wish you could have seen the beautiful, shining tree — heard the squeals as truckloads of toys were distributed — watched these tots, pain and suffering forgotten, singing and laughing ... it would have been apparent why they were confused. We think maybe you'd understand, too, why the doctors and nurses — and countless listeners at home — blinked back joyful tears.
The generosity of Ruth's loyal "Morning Matinee" listeners made these Christmas parties possible. Each year they eagerly respond
to the program's annual drive for children's Christmas funds. Contributors of one dollar or more were sent a booklet, "Seein' Is Believin' ", and thirty thousand copies weren't enough to meet the demand. More than $33,000 was received, and every cent above the cost of the books went to lighten the suffering and pain of patients of children's hospitals in Cincinnati, Indianapolis, Louisville and New York.
"Morning Matinee" is but one of the many WLW-originated programs designed to provide top entertainment for the thousands of listeners who depend upon our clear channel facilities. To serve an area in which 9.5% of all the people in the United States live, makes satisfactory programming a serious and difficult responsibility . . . one which we have dedicated our resources and efforts to fulfill.
CIOIIIT BROADCASTING CORPORATION