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They wouldn't let well enough alone . . .
From the moment the first automobiles putted down Main Street ... the Wright brothers wobbled through the air at Kitty Hawk Mary
Had a Little Lamb squeaked from Edison's pioneer phonograph — something important and typically American began to happen.
People wouldn't be satisfied with these new things. They saw in them more and more possibilities... and, in those possibilities, the need for more and more perfection.
In a word, they've continually sought the virtue of dependability.
People want things they can depend upon. That, in a large measure, accounts for the swift
success of radio. Todays generation of Americans has grown up with radio. They accept it as part of everyday life, know it as a dependable friend always ready to serve them at the simple touch of a switch.
The Fort Industry Company, with seven stations covering seven important markets, is representative of radio and of the American emphasis on dependability. We. too. have never believed in letting well enough alone. Our efforts to better the service we render the 20,000,000 people who live within range of our voices are perpetual. Listener or advertiser, you can depend upon a Fort Industry station.
'i\ THE FORT INDUSTRY COMPANY
WSI'D, Toledo, O. • WVVA, Wheeling, W. Va. • WGBS, Miami, Ha.
W \<. \. Atlanta. Ga. • WMMN, Fairmont, W.Ya. • WLOK, Lima, O. • WHIZ, Zanesville, O.
" i ou ran bonk on a Fort Intlitslry Station'