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we're riding high in Syracuse . . .
u
The Federal Reserve Board put it very simply. Syracuse had a bigger retail gain during December, 1946 tban any city in the United States."
But here at WSYR we know there's more to it. Being plumb in the middle of this prosperous area, wc know all about the high 1946 incomes of our industrial and farm workers.
In fact, we've helped them spend a good many of their dollars, We know that when they crowd stores in Syracuse (and other cities and towns throughout WSYR's 17-county area) they buy the things wise advertisers advertise over WSYR.
Its significant, too, that our local retail advertising in December, 1946, was 45c/c more than in December, 1945. And for all of 1946, WSYR's local advertising was up 237c More local advertisers
(actually 80%) use WSYR than any other station. Like many national advertisers, they find WS"YR plays a big part in setting record sales gains. We've been doing it for 25 years now.
Tap your share of this growing billion -dollar buying potential by letting WSYR help build a demand for what you have to sell. First step is to get in touch with us or Headley-Reed.
'Period ended December 21, 1946 when Syracuse re/nil sules hit 41r{ above same period, 1945.
.170 kc-5000 walls
NBC in Central New York
"The coming electronics capital of the u >» rid ' Represented by Headley-Reed
WTRY, Albany-Troy-Schenectady, & WELI, New Haven, are also H. C. Wilder Stations
1ARCH 1947