Sponsor (Nov 1946-Oct 1947)

Record Details:

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,He °—ed poper ho ^^f^l^u The proverbially busy one-armed paper hanger is a gentleman of leisure compared to Roy Battles. This lanky, 6-foot-2-inch Midwesterner is WLWs Farm Program Director . . . and one of the hardest-working, most conscientious men in radio circles. An experienced farmer and former county agent, Battles took over his present duties in 1944 . . . and we still don't know how he does it. For example: besides directing and appearing on the daily broadcasts of "Everybody's Chore Time'' and "Everybody's Farm Hour," Roy conducts two highly popular Sunday morning farm shows, "From the Ground Up" and "Farm Front" ... is responsible largely for the format and content of all 21 programs of rural appeal originated by WLW each week. Roy supervises the activities of assistants Bob Miller and Betty Brady who — along with Farmer Earl Neal and Outdoorsman Boss Johnson — help him tailor all farm programs to the interests of agriculture in the WLW area. He also supervises the operation of WLWs practical, non-subsidized farm, answers countless letters from listeners, and greets scores of daily visitors to Everybody's Farm. Battles is in constant demand as a speaker before farm groups, schools, dubs, and meetings of all types — even more so since he accompanied WLW's famine investigating party on a six weeks' tour of Europe's worst famine areas last year. He spoke before thousands of people last year — was forced to turn down more speaking invitations than he was able to accept. How does he do it? When does he get to see his family? We asked him and his an swer, as he pulled away in the mobile unit, sounded like, "I don't know, but I love it!" Which is probably why WLW's farm programming won VARIETY'S award for "contributing to the world's breadbasket" . . . was cited as "outstanding" in BILLBOARD'S poll of radio editors. It's also the reason why Battles is the favorite farm broadcaster (and WLW the overwhelmingly dominant station) among rural listeners of Ohio, Indiana, Kentucky, and West Virginia. We flatten s CROSI. EY BROADCASTING CORPORATION