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•.SPONSOR REPOJ S... SPONSOR REPORTS...
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MAY 1947
COCA-COLA COMING Coca-Cola will have at least three programs on air this fall.
BACK STRONG TO There's better than 50-50 chance that there'll be a fourth. Sunday
RADIO amateur show mc'ed by Billy Rose, and a Monday variety half hour
MORE AIRTIME
FOR
PHILIP MORRIS
with Morton Downey will be on CBS. Daytime serial, "Claudia and David" by Rose Franken, to be placed and paid for by coke bottlers, will be third. Fourth is a sleeper. Cola may also co-sponsor World Series which it has been offered.
-SR
NET WORK PROGRAM C. E. Hooper will equalize charges to networks and key agencies HOOPERATING within next 60 days. Some agencies are paying more than networks FEES TO NETS for Program Hooperatings and Hooper braintrust feels this can't be WILL DOUBLE continued. This will hit networks with 100 per cent increase for
part of Hooper's service to webs. CBS paid the rating organization $84,961.40 in 1946, of which $9,000.00 was for the Net Work Program Hooperatings .
-SRPhilip Morris' radio expansion (to daytime advertising) with "Queen for a Day" and "Heart's Desire" (MBS) via Cecil & Presbrey is only beginning of more radio advertising for cigarette firm. In works is five-a-week 15-minute evening show along lines of "Chesterfield Supper Club" through Milton Biow, agency for most of firm's advertising.
-SRAM table models continued their production decline in first quarter of 1947, accounting for only half of the 4,231,415 receivers made during period. FM-AM combination sets climbed to 67,264 turned out in March; TV sets produced during that month were 6,635. Entire quarter saw 172,176 FM-AM and 18,329 TV sets come off production line.
-SR
Six out of seven boys from 8 to 12 listen to kid serials but only four out of 10 girls in the same age group tune "children's hour" (5 to 6 p.m.). Figures are based upon data compiled by A. C. Nielsen, ABC, and U. S. Census Bureau. Conclusions were presented to ABC staff and sponsor meeting in Chicago last week in April with query, "Where do we go from here?"
-SR
If strikes do not intervene, all major automobile companies will be back on air this fall. Most of them will not go network until next spring despite pressure. General Motors will have four transcribed spot campaigns, Chrysler three, and all other major competitors at least one. Decision in re network programs will not be made before this summer.
4,231,415 SETS PRODUCED IN FIRST QUARTER
DO GIRLS NEED SPECIAL PROGRAMS?
ALL AUTO COMPANIES ON AIR IN FALL
MAY 1947
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