Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000363
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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new and renew A/eiv A'cdianal Spxxt QuA-ineAA, SPONSOR PRODUCT AGENCY General Foods Corp. Post's Cereals Benton & Bowles 65 John Morrell & Co. Red Heart dog food Henry. Hurst & 90 McDonald (approx) San-Nap-Pak Mfg Co. Lydia Grey facial tissues Blow 25-30 Alexander Smith & Sons Carpets Anderson, Davis & 10 Carpet Co. Platte PROGRAM, start, duration Transcribed announcements; Apr 1-Sept 30 Transcribed station breaks Live, transcribed announcements, station breaks; Apr 1; 52 wks Transcribed announcements; Mar 3; 13 wks New. On Netw&vkl SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration American Tobacco Co.t Emerson Drug Co. Philip Morris & Co., Ltd., Inc. Your Hit Parade; Sat 9-9:30 pm;Apr 26; 52 wks Preakness Stakes; Sat May 10 (only) 5-5:30 pm Queen For A Day; MTVVTF 2-2:30 pm (alternate quarter hours); Apr 21 ; 52 wks Heart's Desire; MTWTF 11:30-12 am (first quarter); Apr 28; 52 wks Ladies Be Seated; MTWTF 3-3:30 pm (second quarter hour MWF); Mar 31 ; 52 wks tNetwork change. {Fifty-two weeks generally meant a 13-week contract with options for 3 successive 13-week renewals. It's subject to cancellation at the end of any 13-week period) Ton!, Inc. Foote, Cone & Beld ing NBC 156 BBD&O NBC 155 Cecil & Presbrey MBS 300 (approx) MBS 200 (approx) Foote, Cone & Beldl ng ABC 201 (lenewaU On Netw&iAl SPONSOR AGENCY NET STATIONS PROGRAM, time, start, duration Bell Telephone System Brown & Williamson Tobacco Corp. Campbell Soup Co. General Foods Corp. Lever Brothers Co. (Thomas J. Lipton, Inc. div.) I.ibby, McNeill & Libby Philip Morris & Co.. Ltd., Inc. Procter & Gamble Co. Quaker Oats Co. Clnited-Rexall Drug Co. N. W. Ayer NBC 155 Russel M. Seeds NBC 156 NBC 156 Ward Wheelock CBS 133 Young & Rubicam CBS 65 Ruthrauff & Ryan CBS 45 Young & Rubicam CBS 148 J. Walter Thompson ABC 202 Biow CBS 143 Dancer-Fitzgerald-Sample CBS 81 Compton CBS 63 CBS 16 Ruthrauff &. Ryan MBS 379 N. W. Ayer CBS 157 Telephone Hour; Mon 9-9:30 pm; Apr 21; 52 wks Red Skelton; Tu 10:30-11 pm; Apr 21; 52 wks People Are Funny; Frl 9-9:30 pm; Apr 26; 52 wks Robert Trout; MTWTF 6:45-7 pm; Mar 31; 52 wks Second Mrs. Burton; MTWTF 2-2:15 pm; Mar 31; 52 wks Aunt Jenny's Real Life Stories; MTWTF 12:15-12:30 pm; Mar 24; 52 wks Arthur Godfrey's Talent Scouts; Tu 9-9:30 pm; July 22; 52 wks My True Story; MTWTF 10-10:25 am; Apr 14; 52 wks Crime Doctor; Sun 8:30-8:55 pm; Apr 28; 52 wks Perry Mason; MTWTF 2:15-2:30 pm; Mar 24; 52 wks Mystery of the Week; MTWTF 7-7:15 pm; Mar 31; 52 wks Lowell Thomas; MTWTF 11-11:15 pm; Mar 31; 52 wks Those Websters; Sun 6-6:30 pm; Mar 2; 52 wks Durante-Moore Show; Fri 9:30-10 pm; Apr 4; 52 wks A/eta and Renewed an *7eleaHian SPONSOR AGENCY STATION PROGRAM (time, start, if set) American Shops J. S. Bache Botany Worsted Mills Co. Elgin National Watch Co. General Motors Corp. (Chevrolet Motor Div.) Longines-Wittnauer Nash-Kelvinator Corp. (Kelvinator Div.) Ben Pulitzer Creations Alexander Smith & Sons Carpet Co. U. S. Rubber Co. John Wanamaker MAY 1917 William N. Scheer Direct Alfred J. Silberstein Bert Goldsmith Alfred J. Silberstein. Bert Goldsmith .1. Walter Thompson CampbellEwald Arthur Rosenberg Geyer, Newell & Ganger Direct Anderson, Davis & Platte Campbell-Ewald Direct WABD New York Boxing at Jamaica; Wed 8:45-11 pm; Mar 26 (new) WABD New York News; MWF 1 :05-l :10 pm (new) WNBT New York Weather report; Fri (night); Apr 18; 13 wks (renewed) WABD New York Weather Reports; 2 weekly (renewed) WNBT New York Time signals; Sun (night); Apr 6; 13 wks (renewed) WABD New York Western film; Tu 8-9 pm; Apr 8 (new) WABD New York Time Signals before MWF Jamaica sports (renewed) WNBT New York Alma Kitchell; Wed 8:30-8:45 pm; May 7 (new) WABD New York It Happened in Manhattan (new) WABD New York Magic Carpet; alternate Fri 8:30-9 pm (renewed) WABD New York Serving with Science; Tu 9-9:30 pm; Apr 8 (renewed) WABD New York John Wanamaker Presents; Wed 8-8:30 pm (renewed)