Sponsor (Nov 1946-Oct 1947)

broadcast merchandising KGO (Oakland, Calif.) Promotion card docs everything but wash the kitchen dishes. The card is a ticket of admission to a show, has a stub for a door-prize drawing, features the 10 products participating in Laay/'GoLucky, and is a postcard that can be mailed to a friend with a "wish you were here" thought. Postcard also asks recipient to save labels for the mailer so latter can win some of the $300.00 offered in cash prizes. Champagne (Waltz) free. San Benito Wine and Champagne Company is giving away, on the Fitzgerald's program (WJZ, New York), 3,500 disks of the waltz especially recorded and pressed for the sponsor. Commercial tie-in is limited to the label of the disk. The tune is on bo h sides of the record. NBC's "Delighted States of America" map, newest network promotion in 1 4 colors, is going to clients and agencies all over the delighted states. Every program on the network, as of the day the map was completed, is represented in caricature. Chesterfield scarfs are featured in hundreds of window displays. Although the tobacco company has no financial interest in the scarf nor the young ladies' clothing made from a special print which includes the well known Chesterfield hand holding a smoking cigarette with the trade name written in smoke, the agency did a top notch promotion for the line and department stores all over the nation did special windows. Program of Chesterfield's Supper Club plugged the print and the tie-up is paying-off both for cigarette and fabric. Philadelphia students tagged with a two and one-half inch circle of cardboard when they visit the station's educational programs. The tags read "Visiting KYW Program Today," and the youngsters love the "visiting dignitary" importance it gives them. Birthday post cards from KLZ (Denver, Colo.) get around the problem of a deadly list of happy birthday air mentions at the end of the KLZ-Denuer Post Funny Paper Hour. Cards have pictures of cast and cartoon strip characters. Ziv's "Favorite Story" has promotional approach as well as star, Ronald Colman. Success of Fred Ziv with his musical open MAY 1947 end transcriptions have motivated him to guarantee Ronald Colman $150,000 and a percentage to do a half hour series of "favorite stories" on the air. Promotion angle is selection of stories by newsworthy names such as Orson Welles, Eddie Rickenbacker, Bob Feller, Alfred Hitchcock, Irving Berlin, Eleanor Roosevelt and Arthur Hays Sulzberger. Colman's supporting cast are all radio names. "Campus Quiz" spreads. Supplee Sealtest quiz session which is doing a selling job for that milk organization (see sponsor Reports, April, 1947) is being sold to other stations. Wally Butterworth (exVox Pop) expects to have it going, with its promotional hoop-la, all over the nation soon. Winning school in each quiz session in The Yankee Network version receives a Wurlitzer Juke Box, loser a Philco 1201 radio-phonograph. WJW Amateur Disk Jockey promotion is sending thousands of teen-agers into Cleveland record shops to "audition" three disks they like best. They write a 400-word script for a suggested jockey routine and each week's winner has the opportunity of doing his stuff over station WJW. Hairdryers with built-in radios were a promotional feature at the TwentySecond International Convention of Beauty Shop Owners in New York. Milady won't have to miss her daytime series while being beautified. Two Peabody Awards to CBS and one to NBC this year. For the second year in a row a CBS award went to a personality who was on his way out at the network — last year Paul White, this time William L. Shirer. Individual stations receiving bows were WOW, WSB, WELL, WHCU, WMCA. Once again the Awards ignored commercial public service. Mass. Board of Education issues WCOP booklet on "Good Listening" over that station. Folder features the cultural programs of the Boston outlet. CBS program availability news letter went out for the first time in April. It's the first physical listing by a network in many years of shows available for sponsorship. Networks are back in the program business with both feet. MONROE, LOUISIANA HAS LISTENERS .N MONROE AND NORTHEASTERN LOUISIANA THAN ALL OTHER STATIONS COMBINED AND REACHES A $103,629,000.00 BUYING POWER! For the third straight year, authenticated listening surveys conclusively prove that KMLB has more listeners in Monroe and Northeastern Louis.ana THAN ALL OTHER STATIONS I COMBINED! Reach this $103,629,000 annual buying power with KMLB— the only radio facility clearly heard in this area. AFFILIATED WITH AMERICAN BROADCASTING CO. REPRESENTED BY TAYIOR-HOWE-SNOWWN CUNEt,ia..C«>.Mgr. 11