Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000366
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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but making COVERAGE u n t size isn't everything In Radio, size will give you the coverage, but trie coverage doesn't mean a thing without AUDIENCE. And when it comes to audience, that's where WSPD makes its COVERAGE COUNT! How? By the simple formula of giving the listener the type of programs he wants to hear. As an example, in addition to our many popular local shows, *WSPD carries 1 1 of the top audience shows in America! That's why time-buyers know that when they use WSPD they get both . . . COVERAGE and AUDIENCE! JUST ASK KATZ (Hooper— March 1 to 7, 1947) Qu ART f* Cf lyny vo,CE of #£> oUf r**&0f IOL foo >0*VA, Wty/0 12 SPONSOR