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SPONSOR
AGENCy
STATION
PROGRAM (time, start, i set)
\ nu i i. .in Pipe ( Meaner ( • Bulova Watch < i Uber Baking I
N < I Iv mi < <0.
I hi Head Brew tag Co.
K.i-1 u ■> Brewing <]<>. Keystone Pining ft Rust
• ting ( In. Kr.il i Poods Co.
Ruili Brooke Blow Scheck Direct
Reincke, Meyer &
Finn Malcolm Howard
Direct
U Mil) New York WNItl. New York WAI1I). New York U Mil), New York
WBK.B. Chicago
WBKB, Chicago tt'Alll), New York
J. Walter Thompson WNBT. New York
lustta Nichols Co. \lfred I.ill>
Pepal-Cola • Newell-Emmett
l . S. Rubber Co. Campbell-Ewald
Winston Radio A relevialon Direct
\v Mil). New York WABD. New York WCBS-TV, New York WAIII). New York
Small Fry; Mon 7-7:3* pm; May 26; 13 WltS (new)
Time Signals; MI'S 2 per day; Jun 5 (renewed) Small Fry; Th 7-7:30 pin; Jun 5; 13 wks (new) Five spot following Keystone Fishing News; Fri 6:59-7 pm;
May 23; 13 wks (new) Harness racing (new)
Wrestling, Boxing, Rockets Pro Football; May 5; 13 wks (new) Sports, fishing news; MTWTF 6:54-6:59 pm; May 12; 13 wka
(new) Kraft Tele vision Theater; Wed 7:30-8:30 pm; May 7; 35 wks (new) Weather reports; Sat. Sun afternoon; Apr 12 (new) Names to Remember; Mon 8:30-8:39 pm (new) S|xiis; Mon (before and after Yankee hall games) (renewed) National Fro Tennis; Jun 16-22, afternoons Cnew) lioxlng at Jamaica; Mon 9:30 to finish; Jun 2; Season (new)
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SPONSOR
PRODUCT or service )
AGENCY
V merit an Petroleum Institute, New Y'ork Institutional. .
Vrcher Bakery, Vancouver, Wash Bakery products
VrmollteCo , Los xngeles Dab auto paint, polish, cleaner
Vtwaterft Fish. Hollywood Used cars
Bell vsaoclation. Inc. Women's belts
BUtmore Flowers and Oifts of Southern California
and affiliated firms (.rowing, distributing, retailing flowers
Mluhill I oods Inc.. Santa \na, Calif Cheese, salad dressings
Borden Co., New York Dairy products
Brewster Hat Co.. New York Hats
liriskin Camera Corp.. Santa Monica. Calif. Brlskine 8 magazine camera and
accessories
Bruckmann Brewing Co., Cincinnati Beer
Cadet Laboratories. Worcester. Mass. Seal Skin Hand Saver
California rruit Chimes Co.. San Gabriel, Calif Candy, confectionery, fruit products.
The Cameo Corporation, Chicago Cameo cleanser
Caplstrano Beach Properties. Capisrrano Beach.
Calif. Real estate Case Swayne Packing Co., Santa Ana, Calif.;
Portland. Ore. Family Style soups, jellies, preserves.
,., „ _. „ _ _ ... baked beans
Chase Candy Co., St. Joseph. Mo. Candy
Chatham Pharmaceuticals. Inc.. Newark. . . Pharmaceuticals
.hicago Western Corp.. Chicago Pinafore Canned Whole
Cblcopee Sales Corp.. N. Y. Dinners
Chicken
g Food _..lng, edible fat products (addition to products now handled by
agency) .
Ball-point pens
Pastry mix
Mrs. Filbert's Margarine
•„rl \V \ , • ,1? CZ Ml'",iU'kee Food products
ford Motor Co.. Dearborn. Mich. Automobiles
shoes apples
Sullivan. Stauffer. Colwell & Bavlcs N, n
York House & l.eland. Portland. Ore. Atherton, Hollywood Allied. Los Angeles Claire A. Wolff. New York
Hillman-Shane. Los Angeles
Glasser-Galley. Los Angeles
Kcnvon & Kckhardt. New York (all radio) St. c'.eorges & Keyes. New York
Klltten & Thomas. Los Angeles, for national
advertising Dinerwan. Cincinnati Henry Hanger. New York Allied. Los Angeles Presba. Fillers & Presba. Chicago
M M. Young, Los Angeles
Harrington. Whitney & Hurst. San Francisco Ruthrauff & Ryan. Chicago Noyea & Sproul, New Y'ork Phil Cordon. Chicago Newell-Emmett. New York
Ernest N. George, Los Angeles
F. A. Ensign. Pittsburgh Blow. San Francisco Levy. Newark
Escort Pen Co., Chicago Ferriston Mills. Rahns. Pa. I. II. Filbert. Inc.. Baltimore
Ih.l'lv "lod'Bv"^ "s" • 'nartfVrd • C<>nn Food product.
Hollywood Bj I he Sea. Port Hueneme. Calif. ««rl,™,r.
loduslrinciV'^.^ Vk"' taf' Fortiand.Me....: BenaTre women's shoes Industrial Cigar Co., Pittsburgh . »„„ «„„,-iai s,«rtIP«
........... v.^.„ ,.„.. rutsDurgn A,-,.,, Special Stogies
' iffv IV, , 1, , ^ . ■ „ Sports goods, home appliances
littv I rodiu ts. Inc.. Lansdowne, Pa. 7|nnv i|nllij srarch
a Boheme Vineyards Co., Fresno. Calif. wtoi q Starch
Morning Fresh Bakery. Boise. Idaho Mutual loan Co., Salt Lake City
1'lv mouth Shoe Co., Pari land Footwear ( So
Bakery products Loans
Upholstering services Hosiery, ready to wear Bakery products Salad dressings ,, ?h Civic organization
Mlddleboro, Mass. Men's shoes
Portland, Me. Women's shoes
er apparel
New York Upholstering, Plymouth, Pa NorBud shops. Washington, I) c
pT'. i"1'/"" ',* ,,;,kt'rv I,iv ■)• Omaha. ... . I crkcl food Products, Portland Ore Pa Pitt's Partners. Pittsburgh
Previa Fashions. New York ' Ma ordc
Oueen Anne Candy c,,.. Hammond Ind. < ,, d
Ho, sil's Shoe «:o..,,lklandk Calif. Shoe? "
Savon Beverages Of New Jersey. Jersey City Be cr ages
w/;;;.::;, vI,s:^/^(':,:;de,::NiiT' BS&E St i
S^nxpr^fe^c0^ <*£%2mX * K "^ E&SSESl
s .impriile. Inc.. New \ ork cu n ,:..
.in in d Dog Food Chocolate. .
Shoes
N^'s^dding', '/'TH ""■ V" "kl '"> Gr^peflu!
• S>Kll,l""i «•"•• Hollywoo I Cosmetics
Slips, lingerie uit Us. perfumes
ucts ler cigars
Federal. New York
Lieber. Chicago
John Falkner Arndt. Philadelphia
Sullivan. Stauffer. Colwell & Bayles
Noves & Sproul. New York
Jim Baker. Milwaukee
Kenyon & Eckhardt. New York (radio only)
Dundee & Frank. New York
H. B. LeOuatte. New York
Booth. Yickery & Schwinn. New York
West-Marquis. Los Angeles
Kelso Norman. San Francisco
Brisacher. Van Norden. New York
Grey, New York
Dunne Jones. New York
Stcller-Millar-Khbcrts. Los Angel, s
Badger & Browning. Boston
W Earl Bothwell. Pittsburgh
Tullis. Los Angeles ....
Martin & Andrews. Philadelphia
Biow . San Francisco
Cooper ft Crowe. Salt Lake City
J R. Kupsick. New iork
Harrington. Whitney ft Hurst. Los Angeles
Marvin llahn. Detroit
Rodgers ft Brown. New York
House ft Lclaiul. Portland. Ore.
Cm. per ft Crowe. Salt Like City
Rodgers & Brown. New York
Kronsta.lt. Washington. D. C.
Hill Blackett, Chicago
Schi.lt/ ft Kit/. Portland
\\ I ill Bothwell. Pittsburgh
Reingold. Boston
Badger ft Browning. Boston
Rodgers ft Brown. New \ ork
Hill Blackett. Chicago
Presba. Fellers .N Presba. Chicago
Campbell-Ewald. New Tor*
\d Fried. Oakland
Schacter. Fata ft Lent. New \,.rk Ruthraufl ft *< > x n < tx i •■ -» C« Lewis ft GHman, Philadelphia Moser ft Cot ins. I tlca 1 ester Harrison New V.rk Cooper & Crowe. Salt .lake <»> SI,.. waiter & Singer. Inc.. Los Inf
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