Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000568
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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INTCRCOLLECIATE FOOTBALL GAMES SPORTS I \Min MPI.I.II GAME E I i . -plaj brot ' , isrteri L B. 8.1 it s ur to rou FORI M COLLEG] 30 MIS i \ WEEK 1. I ST1 DENTS Pal • and welUknowi I -cuss basic problems in tbi u * I B. B.1 LET'S GO EXPLORING oi I/. M \ l.MI.I. IS MIS. 3 \ WEEK SCRIP1 30 MIN, i \ WEEK Dramatii quit ba ring and geography 1859; 11250 TON IHIMUN LET S PLAY REPORTER M DIENCE PARTN LPATION i \\u\.\ 3H MIS I. I BA8CH RADIO PRoDKTIONS to* will d THE LIVES OF NICOL SMITH DRAMA M'l ITS 1 WEEK I I True accounts ■ >! f.i aces ol .i I S lecrei audit in Vichy, France, ., CAPLE8 COMPANY LUCKY ANNIVERSARY M I'll NCE WOMEN 30 MIN S \ WEEK I. I PARTII LPATION i, for redding am id studio contest. Listeners also in on gifts and fun l.i >t LS G COWAN MEET MR MAGIC l'l!\M \ I Will 1 30 Mis. i \ WEEK II Adventures ol iiid amateur detective tsouu . GAIN6BOROUGB MELANIE HEDWICK, PSYCHIATRIST DR\M\ FAMILY 30 MIN. 1 A WEEK It I IT MIX. $3000 "Spellbound" type of psychological drama with running central chai \"N HAl MANX MENTAL MARATHON yl IZ 1 WIII.V 30 MIN, i \ WEEK B.T. Quiz based on the seven lively an., with a "marathon race" on each show K2600 GAINSBOROUGH MOVIES ON THE MIN0 30 MIS. I A WKKK LIVE |250 \i DIENCE PARTICIPATION Quiz team from studio audience battles movie industry team on stare and picture personalities GOTHAM KADI'" PRODUCTION MR UNKNOWN DRAMA FAMILY i 30 MIN, I A WEEK IT Loi cost dramatic packagi 1'ersonal narrative technique LOUIS G COWAN ON THE WIRE NEWS E.T. COLLEGE 25 MIN. 1 A WKKK I STUDENTS News and human interest itorii • given feature treatment. On-the-spot narrative and i •• t • 1. B. S.t PICK THE HITS oil/ WOMEN | 15 MIS. l i; A WKKK B.T. Listener wins cash prize if he sends a given list of three tunes in order of studio audience popularity IMPERIAL RADIO PRODUCTIONS RADIO THEATER OF FAMOUS CLASSICS DR \M \ FAMILY 30 MIN, 1 A WEEK | E.T. 13500 Radio adaptations of world's most famous writers of all time. Name guest star leads KERMIT-RAVMOND CORP. REMEMBER JU0Y Ml SK'AL 30 MIN. 1 \ WEEK E.T. COLLEGE I STUDENTS Torchy songs by college star. Collegiate stuff I I RFD AMERICA I Mi.M FAMILY | 30 MIN, 1 A WEEK | E.T. Real dirt farmers speaking their minds in their own language. LOUIS G. COWAN SAFARI CLUB DRAMA .11 V I. SILK 15 MIN.3 5 \ WEEK si RUT Fictionised dramas base I on true stories of expl $350J VOX BAUM\XX SAMMY THE GREAT DRAMA KAMILY 30 MIS. 1 \ WEEK LIVE Mystery with background of show business W. BIGGIE LEVIN THE COLONELS LADY QUIZ WOMEN , 30 MLS. 1 5 A WEEK LIVE Participation program for and by housewives, with Col. Stoopnagle , PAUL F. AD1.KR THE SEVEN SEAS DRAMA 30 MIS. 1 \ WKKK LIVE of all time I AMILY based on great sea literature J GOTHAM RADIO PRODUCT THE SONG TRAVELLER FOLK MUSIC FAMILY 15 MIX. 1 A WKKK E.T. Folk songs, stories, and legends from all over \ J175 GAINSBOROUGH THE VIRGINIAN DRAMA FAMILY 3n MIS. l \ W EEK KT. Series adapted from I Iwen H i is novel "I the same name LOUIS G. COWAN THE WORLD OF JACK LONDON DRAMA I WIILV 30 MIN. 1 A WKKK LIVE Series based on the famous adventure stones of Jack Loudon 18500 GOTHAM RADIO PRODUCTIoN. HELENE SMITH AT THE WURLIT2ER MUSICAL I \M 1 1.-Y 30 MLS, 5 A WKKK E.T. Five individual organ formats sponsorable by one or more sponsors 5500 HOLLYWOOD ASSOCIATE PRODI SPORTS PARADE SPORTS E.T. COLLEGE | 15 MIX. 1 A WEEK | ST1 DEN IS Sports news, commentary, and interviews with players, coaches, and officials prominent in college sports i I. B. S.t STARLING OF THE WHITE HOUSE DRAMA i FAMILY : 30 MIN, 1 A WEEK SCRIPT J35O0 True experiences of the man whose Secret Service detail guarded five presidents PAUL F. ADLER SUBURBAN HEIGHTS COMEDY FAMILY 30 MIN. l A WEEK E.T. Warm, human situation comedy based on famous Gluyas Williams cartoons of same name | CAP1.E. COMPANY TAKE MY ADVICE FAMILY 30 MIN, 1 A WEEK E.T. AUDIENCE PARTICIPATION , Board of best children and adult contestants advises ou listener domestic problems 116 JOHN GUEDEL TELE TIME QUE 1 AM1L\ 15 MIN, 1 6 A WKKK E.T. ■ r wins prize if he gives correcl time when telephoned. If he fails, jackpot increases until there is a winner IMPERIAL RADIO PRODUCI TOLD AT THE EXPLORERS' CLUB DK\M\ I \MII.Y 15 30 MIN, 1 A WKKK LIVE A E.T. | Viljhalmur Stefansson, noted Arctic explorer, relates great stones of exploration I ROY DE GROOT VOICES OF HISTORY DOCUMENTARY COLLEGE | 25 MLS. l a WEEK , E.T. ■ | LB.&I STUDENTS i k kground of major newsevi m Emphasize* significance by dramatizations and actual recordings WEEK-END IN NEW YORK NEWS COLLEG] in MIN, l A WEEK E.T. -II I'l. SIReports on what to do over week-end in New \ork. Tips on restaurants, shows, movies I. B. S.1 WHAT DO YOU THINK? WHAT YOU DOING TONIGHT? DRAMA Mil ITS IS 30 MIS I SCRIPT based on mental and psychic phenomena. True experiences BA8CH RADIO PRODUCTIONS INTERVIEW FAMILY 15-80 MIN, 1-6 A WEEK UVE A E.T. | the*town quasi with portable win recorder -how. how people End entertainment ROY DE GRour production spae mil', ••'!'!. ts, $2500. 30 SPONSOR