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Labor Relations part of radio** commercial job
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No matter what the primary objective of a commercial radio program, if it's doing a complete job it is also serving as an employee relations medium. It may be able to do this without prior planning but it functions best in selling management to labor when this isn't left to chance. And it isn't left to chance today by most intelligent users of the air.
At one time unions looked upon any employee slant in a consumer broadcast as an attempt to build a company union but today most of them (AFL, CIO, and many independents) feel that anything that can be done to give stature to the working man is to be encouraged. U. S. Steel tributes during the George Hicks commentary on the Theatre Guild of the Air to employees with good safety records, to father-and-son and brother teams of workers, his salutes to men who have climbed up through the ranks, have definitely helped labor and management at practically all U. S. Steel plants, covering over 250,000 employees.
What goes out over the air is only part of the employee relations job. Bringing the broadcast program itself to employees is also a vital factor in building a smooth-working production group. Both labor and management realize that law, unions, and management together can't build good morale — that not even a high base pay is the answer. A few malcontents can slow down a production line to the point of destroying an entire schedule. The big problem is to make everyone want to do his job.
DuPont, Prudential Life Insurance, the
AUGUST 1947
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