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OUR PROMISE for JULY
In June we wrote: "The Julj Fall Facts Edition willfbe 100% devoted to vital information on spot, network,
programing, merchandising that sponsor and agency
need to eflertiveh use broadcast advertisinff this fall. A unique compendium in readable. useable SPONSOR style. You'll cherish
your copy. Take our word for that."
the promise
fulfilled
"For the first time 1 liii> «■ bad 1 1 1 « <-\perience of picking up a publication t li«contents of which, from cover to cover, impressed me as having been prepared for me and me alone."
C. E. Hooper
C. E. Hooper, Inc.
"Every month's issue seems to outdistance the previous one. For our money the July issue is a real humdinger . . . and such an issue will remain close at hand for a lonj: time to come."
E. P. J. Shurick Free & Peters
"Your July Facts issue is the lic-t one of any trade paper at any one time You deserve heart] congratulations. I can
use a couple extra copies."
H. C. Wilder WSYR;
"On my trip to Chicago I used your •sponsor Check List (July issue-) in see how we were doing with our radio i>ron otinn for The \V\\i Break.'"
Joe Left Adam Hats
"The July issue of SPONSOR is a knock
out-" Howard Yeigh
J. Walter Thompson Co.
". . . my heartiest congratulations on the outstanding issue official!; landed Volume 1, No. 9. I am confident you have received complimentary letters from all phases of the radio industry."
P. A. Sugg WKY
"I was gratified to notice the terrific amount of space that jrou devoted i<> spot broadcasting in this issue (July). Too many trade papers these days seem to have forgotten that -pot as an advertising medium in and of itself still c\i»tand is growing and working effectively
for advertisers. • . . it's pleasing also to
Bee an industry paper of Standing hack up our story with fact-."
Wells H. Barnett Jr.
John Blair & Company
"Your current issue (July) i> the l><-i one yet. It has a tremendous amount of information in it and typographically
it's the best. II I were a sponsor — heaven forbid — I wouldn't be without it."
Paul Denis New York Post