Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000575
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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OUR PROMISE for SEPTEMBER In August we write: "SPONSOR for September (NAB Evaluation Issue) reports to the NAB membership on how sponsors and agencies regard the Association and its activities. 100 sponsors speak their minds. For the first time they tell what they think the NAB should do, how it's doing. An issue of immediate and lasting value. You can hank on that." Additionally, the NAB Evaluation Issue will carry a full complement of big factsand-figures stories. Some of these: the first NATIONWIDE SPOT PROGRAM DIRECTORY; the inside thinking of a top drug sponsor; report (one of series) on the first advertising agency department to come under the SPONSOR microscope; block-programing . . . what it's doing for national spot advertisers; "Insurance on the Air"; the shifting agency scene. Published early in September, the NAB Evaluation Issue will also be distributed to delegates at the NAB Convention. NAB EVALUATION Issue Advertising forms dose 21 August