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..SPONSOR REPO S.... SPONSOR REPORTS..
NIGHT FOOTBALL WILL CHANGE HOOPERS
DEALERS GET PROGRAMS
250 BMB
SUBSCRIBERS BY CONVENTION
INDEPENDENT STATION LISTENING UP
CONTESTS BRING PRODUCT & PACKAGING INFO
IMPROVING
TRADE
RELATIONS
SEPTEMIER 1947
Night football, never a serious contender for the spectator sports dollar or broadcast audience, will present a serious threat to well established programs and stations this fall. These sports broadcasts will have sponsors all over nation. In Detroit alone six of University of Detroit's big competitions are at night. They'll be presented over WJBK by Nash Motors, division of Nash Kelvinator.
-SRDealer demand on General Electric for advertising (reported in July SPONSOR) has had results. The lamp division is sponsoring Willie Piper on ABC. GE itself will sponsor Fred Waring on NBC starting October 6 and it has bought "House Party" on CBS as of December 1 .
-SRBefore NAB convention in Atlantic City (September 15) BMB will have passed 250 mark in station subscriptions on its new 15-point plan. There's little doubt that money needed will be raised.
-SRIndependent stations throughout nation are showing up number one in local area reports time and time again. During past four months baseball has accented this trend. In Cincinnati, WCPO led Queen City parade in last Hooper report. Night baseball is partially credited with WCPO win but in other areas music plus news every hour on hour has done things to local audiences. Listening habits in Fort Worth, Louisville, Memphis and Worcester have changed. In Pittsburgh on one Sunday afternoon (May 18) from 2-7 p.m. , station WWSW had 57.5 per cent of sets-in-use while four networks and remaining independent stations shared other 42.5.
-SRRealization that contest entries can develop vital product and marketing information is growing at most package goods manufacturers. Recent consumer information, developed primarily through radio and black and white contests by Fisher Flouring Mills Company, has opened a number of executive eyes.
-SRCurrent survey by Grey Advertising Agency on poor relations between department stores and their sources of supply highlights fact that a few big stores have realized this and are stressing brand names of their suppliers on broadcast programs. Trade relations can be improved just as are employee relations (August SPONSOR).
SPONSOR APPOINTMENTS
SPONSOR announces the appointment of Lester J. Blumenthal as Advertising Director effective August 18. A veteran in the field of broadcast advertising, Mr. Blumenthal prior to the war was affiliated with BBD&O and Headley-Reed Company, New York. More recently he was associated with THE BILLBOARD. He will headquarter in New York. Another recent addition is Kay Brown, formerly timebuyer with Young & Rubicam, New York, who is in charge of SPONSOR'S new Chicago office. The address is 410 N. Michigan Avenue; telephone, Whitehall 3540.
SEPTEMBER 1947