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BEER REPORT
Last week Mr. Harris Perlstein, President "i I ';ibvt Brewing Company, was in New York and we both read with a great deal (il interest an article in sour August issue on beer.
You have done a very thorough and methodical job of reporting,
C. E. Staudinger
Vice President
Warwick ev l.egler, New York
Your tabulation of beer radio advertising in the August issue is extremely interesting.
Our client, the Olympia Brewing Company, has been sponsoring Cecil Solly, noted gardening authority, for many years. He is broadcasting on three Washington State stations, KIRO, KING and KGA.
This program has done one of the outstanding public-relations jobs in the brewing industry and we feel slighted that your sources of information overlooked this outstanding use of radio by a fine regional brewery.
). P. Havery
Botsjord, Constantine & Gardner
Seattle
We ead with intense interest your article, Beer, in the August sponsor.
If possible, we would like to have four or five reprints of this article to distribute to one of our clients, the Geo. Wiedemann Brewing Company, Inc., of Newport, Kentucky.
This brewery, founded in 1870 and brewers of two fine products, Wiedemann's Bohemian and Royal Amber Beers, also carries an extensive local and regional schedule, primarily in Greater Cincinnati and the South. Besides live and e.t. musical programs, Wiedemann does a great deal of spot scheduling, some recorded by Milton Cross, others singing in nmercials) by WLW's American ballad singer, Ernie L« t
I noticed the mention of Bruckmann in your listing ol "August: Ben." and for that reason thought you might also be interested in perhaps the most popular
Please turn to page 70
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