Sponsor (Nov 1946-Oct 1947)

Record Details:

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#..\ tt.tt $00 «fl SPONSOR REPORTS 1 40 WEST 52nd 4 MR. SPONSOR: D. B. STETLER 8 NEW AND RENEW 9 RETURN OF THE AMATEUR 15 NAB EVALUATION 19 INSURANCE ON THE AIR 39 SPOT PROGRAM DIRECTORY 44 MR. SPONSOR ASKS: 62 SIGNED AND UNSIGNED 43 NATIONAL CCMPARAGRAPH 75 TV-FM-FAX 82 SPONSOR SPEAKS 86 APPLAUSE 86 SPONSOR OF THE YEAR 86 ] monthly by SPONSOR publications inc. Executive, -tising Offices: 40 West 52 Street, New NY. Telephone: Plaia 3-621' See: 410 I 3540. Publication Offices: . Philadelphia 41, Pa. Subscrip 15.60 ngle copies 50c. I SPONSOR PUBLICATIONS INC. retaryJoeeph M. Koehler. harks Sinclair. Art (I,os Angeles) I 40 West 52nd BEER REPORT Last week Mr. Harris Perlstein, President "i I ';ibvt Brewing Company, was in New York and we both read with a great deal (il interest an article in sour August issue on beer. You have done a very thorough and methodical job of reporting, C. E. Staudinger Vice President Warwick ev l.egler, New York Your tabulation of beer radio advertising in the August issue is extremely interesting. Our client, the Olympia Brewing Company, has been sponsoring Cecil Solly, noted gardening authority, for many years. He is broadcasting on three Washington State stations, KIRO, KING and KGA. This program has done one of the outstanding public-relations jobs in the brewing industry and we feel slighted that your sources of information overlooked this outstanding use of radio by a fine regional brewery. ). P. Havery Botsjord, Constantine & Gardner Seattle We ead with intense interest your article, Beer, in the August sponsor. If possible, we would like to have four or five reprints of this article to distribute to one of our clients, the Geo. Wiedemann Brewing Company, Inc., of Newport, Kentucky. This brewery, founded in 1870 and brewers of two fine products, Wiedemann's Bohemian and Royal Amber Beers, also carries an extensive local and regional schedule, primarily in Greater Cincinnati and the South. Besides live and e.t. musical programs, Wiedemann does a great deal of spot scheduling, some recorded by Milton Cross, others singing in nmercials) by WLW's American ballad singer, Ernie L« t I noticed the mention of Bruckmann in your listing ol "August: Ben." and for that reason thought you might also be interested in perhaps the most popular Please turn to page 70 F0RJ0E METROPOLITAN MARKET STATIONS WKAP AJlentowu KVET Austin *W0RL Boston WFAK Charleston, S. C. WTIP Charleston, W. Va. WSBC Chicago **WJBK Detroit KHZ Houston KWKW Los Angeles WNEX Macon WHHM Memphis HIV Mesa -Phoenix mil Minn.St. Paul WBNX New York WLOW Norfolk WDAS Philadelphia WWSW Pittsburgh KXLW St. Louis MM San Antonio KUSN San Diego KEEN San Jose WWDC Wash., D. C. WHWL Wilkes-Barre WTUX \\ ilmington * except in Nev v York •* except in Chicago Forjov Offices New York • Chicago • Philadelphia Pittsburgh • Washington • Baltimore Los Angeles • San Francisco SPONSOR