Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000605
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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ARTHUR B. With CHURCH nation ?.<• m°*l oted Mtry -» iveij ' <VUa/ N0W-7th OLDEST CBS AFFILIATE When the Columbia Broadcasting System was established in 1927, KMBC was among the original stations formulating the new network. More than 20 years of continuous service as a basic affiliate! What one man's station has done justify greater responsibilities \ tomorrow's broadcasting It was KMM •' " rKi,o's fi«t *£*■ runex^SedfacUWesasfar gSdS *e ear can reach. BRUSH CREEK FOLLIES Down through the years KMBC has been a great proving grounds for some of radio's brightest stars today. Its well known barn dance is now in the I lth successful season of Saturday night stands. For the eighth consecutive year, KMBC (with Bob Riley as fulltime marketcaster) holds exclusive rights to broadcasting official market reports direct from the world's largest livestock building. r BEST IN SPORTS COVERAGE "Sporting News" says it's so! Sam Molen was named in 1946 the middlewest's top sports commentator. No matter the competition, you'll find KMBC's "Voice of Authority in Sports" giving it the old one-two! $0& \\0Nfc ****L ■ rivThortve' U*"* Martin °oteci»nV A„ctio8 ',.. »*e%\onK x' -:..-ne tor roaVcts-, lCiw ^^otes.^fas ori^atecitv {ood ..food 3 the QUALIFIED EXECUTIVE OFFICERS 4SS Madison. !»ucn BcnneU CD KMBC SERVICE FARMS heSeftK Us £*£%%& 0nder *e^t»» serves --V^'^pmental need to rural listeners. rOPFUGHTNEV.SOEPWTMEH^ KMBC's news ^ep kes headlines newsmen arc j ^^ Carole BU^-^orVs for ir^c, ^ If co^ntator -^y. woman " „,e.spun P"u ^ _ of home sw ^ hour or . P\0NEtWHG f W ..»^ned n P\0NEER»NU • ■ .th advance ^ „A right along vwtn xpen KMBC has steP^ ^anon^ , r"entaL,,ial" 1 Si ^ 1, 1944. It CS3 S^^encyhand. was the on »he .T.ftM'S TOP AWARDS" Sra^^r^B tinction m 19* kMBC received ■ „.„ since 191^' _e most re Ss»sS=— I radio stat»on. KMBC OF KANSAS CITY Free & Peters, Inc. SEPTEMBER 1947 11