Sponsor (Nov 1946-Oct 1947)

Record Details:

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Waiting line is long and anxious for Lipton "Talent Scouts" program 'Talent Scouts " Bessie Mack interviews a hopeful vocal trio the talent or its copy slant, i.e., the aircolor of the prospective talent, just won't contribute to a program. The human color is just as important to the success of any talent opportunity program as the ability of the talent. If the listener doesn't feel an emotional link with the tyros before the microphone then the program will fail regardless of the ability of the performers. Major Bowes was able to catch this touch of humanity despite his own cold voice, Arthur Godfrey gets across some of this feeling, but thus far it's been missing from the Adem Hats' broadcasts. It's present in a rowdy sort of way at the Fox Amateur Hour and on most of the other forms of the "open door to fame." Stressed in most current new-talent broadcasts is the fact that they do not exploit beginners. The Major Bowes traveling units which made a fortune for the Major were characterized by many as exploitation. Nevertheless they gave tyro talent experience that it might never have received had it waited for a fullfledged professional opportunity. None of the present programs have extensive plans for units at this time. Ken Soble may travel a few units in Ontario but his units aren't organized as a "big business" the way Bowes' were. Besides, Soble has a special unit idea. He authorizes local groups to make Ken Soble Tours JenTalent units which entertain their own provinces and send the winners selected by audiences during their tours to appear on the broadcast Amateur Show. This is a version of the Bowes idea of saluting talent from a different town each week and having those local towns do the voting on the boys and girls they felt most talented. The Big Break salutes talent from a different city each week, but the selections are made by a group from the agency (Biow) who travel to each town and hold auditions. Before the special talent selectors come to the town to audition, an advance man has been there establishing talent sources, seeing to it that the local Adam dealers are aware that their town is to be the source of talent for a Big Break airing, and in Paul Whiteman joined Major Bowes on the "Original Amateur Hour" Canada's amateur king, Ken Soble, congratulates winner on Amateur hour