Sponsor (Nov 1946-Oct 1947)

Record Details:

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?5^te^ why "?ZWs?% yivet, yati/i cU£6a/i NIGHT * A Comparison ol Share of Audience oi KWKH and CBS Affiliates in the 33 Hooper Cities of Equal Network Opportunity according to our latest Hooper figures. + * ^ * According to Mr. Hooper's statistics KWKH is FIRST in Shreveport in both Afternoon and Evening periods. Mr. Hooper also says that KWKH is FIRST in total Rated Time Periods. (23% Higher than Station "B" — 279? Higher than Station "C"). On K\\ KH the Average Hooperating for Daytime LOCAL Programs is Equal to Average Hooperating for Daytime NETWORK Programs. According to BMB Area Report, ONLY KWKH Covers it. Rich Primary (50%) area. Without KWKH, you'd have to buy SEVEN other Stations to ALMOST cover it! These are but a few of the reasons that power-full 50-kw KWKH is by far the best buy in the Ark-La-Tex. Only KWKH can give you dominant coverage of the $1,000,000,000 buying power of this rich tri-state market. Forty-nine industry-rich, petroleum-rich, agriculture-rich counties and parishes in North Louisiana. East Texas and South Arkansas await your sales message over K\\ KH. For further information write. wire, call K\\ KH. or see a Branham man. AVIli T 5HREWP01ZT saaaa watts Represented by The Branham Co. J SEPTEMBER 1947 23