Sponsor (Nov 1946-Oct 1947)

Record Details:

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WHO'S GOT THAT FOURTH SURVEY? ( we've gotta know) \\ hen K \l l>( . Kansas \\ J\\ . Cleveland, made this ( it v. made (his one king-size survey. Sponsor was The 1 si Survey sponsor was a single issue old. \\ e didn't do \er> well, hut better than expected. Out of 8 The 3rd Survey fi\ e issues old. \earl\ 2000 sponsors and agency men specified in which of the 9 Decemb< :r 1946 radio trade publications rated l>\ agency executes. SPONSOR showed 4th. \\ e polled 139 points: the top publication 706.* March 1947 advertising trade magazines carrying W.JW advertising the) recalled seeing the station's trademark. Sponsor rated 2nd. Kree \ Peters did this Now. who's fjot that Ith The 2nd January Survey 1947 study. Sponsor was two issues old. The nl in ns from 1000 sponsor and agency questionnaires showed the Qedgling catching <>n fast. No, not >et a w inner. Bui sponsor polled 1 198 points: the top radio publication The 4<h Survey ? ■ survey? We're 11 issues old. and f'ranlJ\ we're tired of Looking at those one-t\\o-and-li\ e-issue-old ratings. The next study will show the impact of manx more issues of sponsor reading. ^ es. si'onsor is coming along. Vsk your nearest sponsor. 3531. account exec, or timebuyer. BEWARE! The First survey still is being showr i around (not by KMBC) . jndated. We think it's worth showin 9, but we're anxious to lave it known that SPONSOR was new-born when it was made In other words, we're for d ated surveys