Sponsor (Nov 1946-Oct 1947)

Page scan 000630 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000630
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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MORN Ol \ PARLOR GAME • Great grandfathers and grandmothers ol today's radio fans first played truth mi Consequences when America was young and the Swiss music lx>\ and stereopticon foreshadowed radio and television. Ii remained foi Ralph Edwards to take the game out ol the antimacassai age and streamline it t<> fit twen tic di ( < nun \ standards <>l hilarity. Pennies have played an important role in Edwards' hecti( career, lit was down to Ins lasi one when he had tin idea foi [ruth <>i Consequences. He weni on the ail with the show in March HMO. 1 i \ c months hit. • sored b\ Procter and Gamble, the man and A moved to the Saturday night spot on NBC theyl occupied ever since. In 1943, as a "consequena I d asked listeners to stud a penn) to a woman who hadn her question. B\ the end ol the week the he woman had more than 300.000 pennies. She hoi Bonds Foi hei 17-yeai -old Mai ine son. Well-aimed custard pies and seltzer bottles; a bfi pig, an elephant, a camel and lour bloodhounds: AMERICA'S \(>. 1 V£T ij