Sponsor (Nov 1946-Oct 1947)

Page scan 000631 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000631
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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I (any participants from coast to coast; contests such ^ k one that recently landed $18,000 worth of awards I ie lap of a lady who identified the voice of Mrs. Hush 1 these are the "props" of Truth or Consequences. I kiness and zaniness are their stock in trade. Vet during Invar Edwards and Truth or Consequences sold millions I lollars worth of War Bonds, and the contest that Wrded 818,000 worth of gifts incidentally garnered 1 1.000 for the March of Dimes, the largest single con' ution ever made to that cause. Time and again this program lias demonstrated the power of the spoken word to move people to action. How to play a Parlor Game? Let a man who is the life of any party make up the rules. Use the powerful lac iliiies of NBC to put it into millions of parlors. Let the vast XBC audience participate by proxy. Give it the association of other great programs heard on XBC. The consequence: a Saturday night must for all America — a program whose name is synonymous with the product ii adurtiscs — a program that Dn/ everything for fun. £s'i'i« of Radio ^lon of America . . . the National Broadcasting Company