We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
2.00 2.05 2.15 2.30 2.45 3.00 3.05 3.15 3.30 ,3 4"%
Vol. 1 • No. 12
Hottest trend
in radio
STATION CKEY TYPICAL DAYTIME SCHEDULE
I SETS IN |pROGRAMJ % OF
DAYS
PROGRAM
USE RATING LISTENERS
>.00
MTWTFS
News
13.4
4.1
30.8
>05
MTWTFS
All Time Hit Parade
^^^H
^^^»
M5
MTWTFS
All Time Hit Parade
^KTjf.
>.30
MTWTFS
All Time Hit Parade
^E±£
MS
MTWTFS
All Time Hit Parade
KTJT
.00
MTWTFS
News
15.3
4.8
31.6
.05
MTWTFS
Make Believe Ballroom
15.5
4.8
30.9
.15
MWF
Make Believe Ballroom
15.7
5.0
31.6
TTS
Make Believe Ballroom
16.0
5.4
33.6
(.30
MTWTFS
Make Believe Ballroom
15.5
5.1
32.9
i^S
kATVt/TFS
Make Relieve Ballroom
160
4.9
30.5
1 .00
MTWTFS
News
^K£BL
1. 05 1.15
MTWTFS MTWTF
Make Believe Ballroom Make Believe Ballroom
1. 30
MTWTF
Make Believe Ballroom
^k»X'
1. 45
MTWTF
Make Believe Ballroom
20.3
3.7
18.3
!.00
MTWTFS
News
20.8
5.9
28.2
!.05
MTWTFS
Pick the Hits
21.0
6.1
29.1
2.20
MTWTF
Listen Ladies
20.9
6.2
29.8
1. 30
MTWTFS
Lome Greene
21.2
6.7
31.4
MTWTFS
SinQJn' Sam
21.7
6.4
29.6
MTWTFS News
MTWTFS Tops in Pops
11.15 MTWTFS Tops in Pops
1.30 MTWTFS Tops in Pops
g
MTWTFS MTWTFS MTWTFS MTWTFS MTWTFS MTWTFS MTWTFS MTWTFS MTWTFS
News
Jerry Burke Jerry Burke Jerry Burke Jerry Burke News
Jerry Burke Jerry Burke Jerry Burke
Show Show Show Show
Show Show Show
1 4.00 MTV.ro ixews
4.05 MTWTFS Club 580
4.15 MTWTFS Club 580
4.30 MTWTFS Club 580
4.45 MTWTFS Club 580
17.8 17.6 16.5 15.8 15.4 15.1 15.0 14.0 15.2 4.8
4.6
4.4
4.6
3.9
3.5
4.0
3.9
3.1
3.2
3.3
25.6 24.9 27.9 24.5 22.9 26.7 25.9 21.7 20.8 22.3
5.00
MTWTFS
News
16.9
6.2
36.8
5.05
MTWTFS
Studio Party
17.4
6.2
35.5
5.30
MTWTFS
Make Believe Ballroom
19.2
6.2
32.4
5.45
MWF
Make Believe Ballroom
20.5
6.8
33.4
October 1947
PROGRAMING
©Ninety per cent of the nation's independent stations are either block-programed or plan to be before the first of the year.
On a local level this means that the control of what goes on the air is being returned gradually but certainly to the broadcasters. The fear that advertising agencies would not purchase time on stations on which they could not produce special programs for their clients has vanished. Clients and agencies both know that block programing produces topgrade audiences and sales.
Block programing makes listening easy for the radio audience. It's geared to give the dialer the type of entertainment he wants when he wants it — and a lot of it at the same time. It's giving agencies and sponsors actual audience figures instead of hypothetical facts about what they might reach if the agency produced a program that dialers wanted and permitted that program to stay on long enough to build a listening habit. With block programing the audience is established. As WOV, New York puts itblock programing delivers "audited audiences."
,'*A.*ttJ..' '