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This is the
HAROLD L. BANTA Family
of Muskegon Heights,
Michigan
Harold Banta gets to see more of his family than most men, with office right at home. He likes it that way and so does the family! Here they are: Mrs. and Mr in the back row; 5-year-old Judy, and Terry Lee, 7 seated on floor of their modern, homey living room
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T T ARC) LP L. BANTA typifies thousands of Midwest business men — a city ■*• ■*■ dweller with a strong farm interest. Harold and his family live in a recently built bungalow. The address is 1801 Peck Street in Muskegon's residential suburb, Muskegon Heights, Michigan. Mr. Banta, using a converted spare room at home for his office, is Secretary-Treasurer of the Muskegon County Farm Bureau and district manager for the State Farm Insurance Companies.
Since his business is with farm folk, Harold profits from WLS agricultural services; they keep him well-posted on markets, crop conditions, weather and farm legislation. But there's more to it than business. "I like WLS because . . . the announcer seems to enjoy what he's saying and to be sincere in what he says about the products."
Mrs. Banta likes our musical programs, spotted through the day — Judy and Terry Lee have several favorites, including Lum and Abner. Harold hears Pinner Bell Time, Farm Bulletin Board, and various market and weather broadcasts. The family gets together on their radioing for the WLS National Barn Pance.
This is the Harold L. Banta family of Muskegon Heights — one of the thousands of fine young families in Midwest America. For 23 years, our microphones have focused on such families — giving them service to fill genuine needs — entertainment for the whole family's wants. As a result, we have their confidence and listening loyalty — guarantors of sound advertising results.
Still on the phone at 730 p.m., Harold works long hours, brightened by a radio in his "home-office." He has been a regular WLS listener for ten years.
w&W$t«'$®
890 kilocycles, 50,000 watts, American affiliate. Represented by John Blair and Co pany. Affiliated in management with KOY, Phoenix, and the ARIZONA NETWORK . KOY, Phoenix . . . KTUC. Tucson . . . KSUN, Bisbee-Lowell-Douglas.
OCTOBER 1947
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