Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000717
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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No matter how you break it down WRC is Washington's First Station BMB measured six stations in Washington — the four network outlets and two leading independent stations. No matter how you break down these BMB figures — hy audience levels or geographical areas — WRC has a greater audience day and night than any other Washington station. By Audience Levels WRC leads all other Washington stations in all audience levels at night — and in 8 out of 9 audience levels in the davtime. _ 300,000 The above charl shows WRC leadership at the basic BMB 10% level. Complete decile comparisons available on request. By Geographical Areas WRC leads all other stations in the District of Columbia. RADIO „WO,QO0 BMB STATION CITY AUDIENCE r rj n n WRC Station B Station C Stction D Station £ In the Washington Metropolitan Area.. .300.000 ^_ BM8 METROPOUTAN DISTRICT AUDIENCE _ 200,000 RADIO FAMUtES __ pmp wciKurv^iiMn fulfill A'jLMcrN^c i r r r . WRC Station B Station C Station D Station t S* And in the Total Station Audience Area... Station B Station C Station D Station E Station F FIRST IN WASHINGTON 980 KC. Reproionted by NBC SPOT SALCS THE NATIONAL BROADCASTING COMPANY OCTOBER 1947 35