Sponsor (Nov 1947-Oct 1948)

GIVOT "THE AMBASSADOR OF GOOD WILL' LOOKING FOR SOMETHING NEW IN RADIO SHOWS? HERE IS A SHOW THAT IS NEW AND DIFFERENT! A OUARTER-HOUR OF LAUGHS. SONGS AND GOOD Will fcoturing the litablc ilylc of George Givot fIFTY-TWO OPEN-END OUARTER-HOUR TRANSCRIBED PROGRAMS C. BRUCE hNOX Radio Productions FAMMONT HOm ATOP NOB HIU SAN FRANCISCO 6 CAUFORNIA VUken 6^34 KDKA charts its BMB coverage. Going tar bt'>()nd the usual station maps the pioneer Pittsburgh Westinghouse broadcaster has designed a colorful graph which shows intensity of its listening in every county in its great service area. In multiple colors it also shows the penetration of the other important transmitters in the Steel City. At a glance the timebuyer knows just where KDKA stands in any county for which he wants figures. Popular mailman contest builds audience for WPAT which previously had tested a policeman Adonis competition. The menin-grey sweepstakes was on a sponsored radio program but that didn't stop 42,000 of the 250,000 men and women and 350 mail men in the Paterson, New Jersey, station's area from rooting for their favorites. WKRC honors the "Grocer oF the Month" and the "Druggist of the Month" too. Each will rate a broadcast monthly and will be selected through ballots printed in WKRC's house organ Key Notes. Key Notes also will carry a feature story on each of the men each month. The idea is to build retailer good-will for the Cincinnati station and its sponsors. WHBC helps visitins fireman. Collecting upon the fact that many of its listeners from time to time visit New York, Chicago, and Hollywood, station WHBC is issuing "Guest Courtesy Cards." These introduce residents of Canton, Ohio, to the guest relation men at network headquarters in those broadcast-center cities and facilitate their obtaining tickets to see broadcast programs, it's a goodwill builder plus. WISN-Pharmaceutical Association window display plan expands. Indicating what they think of WISN's Know Your Druggist Better program, 25 strategically-located Milwaukee drug stores feature in their windows a three-panel display promoting the drug program in the center and two other WISN programs on the sides. The display also has a top panel which highlights CBS" slogan "The Biggest Show in Town." "What's the Weather" a.m. program tops in Bismarck, N. D. Although its four years old. KF^R's What's the Weather continues to pull from 300 to 500 entries daily. The first prize is just $5.00 but everyone's a weather forecaster so he plays the game. Program rating is 15.3 at 7:45 a.m. Entries predict the weather one week in advance. Ten-city lour gets 633 inches of publicity. In order to get a local slant, the Oklahoma Front Page, Phillips Petroleum daily newscast over WKY, Oklahoma City, visited 10 cities and broadcast in each from the newsroom of the local newspaper. The result was first page stories for the program, good-will on the part of the local Phillips gas station opjerators, and an increased audience for the program. The operation was carefully planned by Bruce Palmer, director of the station's news department, and Gene White, the outlet's publicity director. ESSO ties up with Freedom Train. More than 50 timely radio reminders will be used on local Esso Reporter broadcasts as the Freedom Train travels the country. Please turn to page 64) ADAMS CLOVE AND BEEMANS GUM UJ Z U^Uen a > < 0 Symphony Plays a Jingle I— z • in iUcM, H,-e-w.-'i! w r> UJ 3 YES IT HAPPENED m in 0. *toi 04U4f> ance. . . . • > 12 The Buffalo Philfiarmonic > t— because of the amazing popularity Z < of Lanny & Ginger's Jingle for I Q Sattler's (NOW Buffalo's largest > Ui store), featured a 20-minute sym t/i z phonic arrangement of this catchy • z> tune at the famed KLEINHANS lA • HALL! > a: UJ -I UJ It44i iuUce . . ! 1 m UJ Tfie Boston Sympfiony • m at a popular concert, performed 70 g Z a lengthy arrangement of Lanny o & Ginger's "Soapine" jingle, and Z ^ when the orchestra reached the in > swing chorus, played as Lanny & CD • Ginger perform it, the audience ^ Q. 3 sang the wordsl m 3) 0 UJ Mo^ie? m en Q 0 0 z 9? Why not write for brochure C/l "Jingles Tfiat Don't Jangle ' < Lanny & Ginger Grey Z m ^ Radio Productions and Jinqles Z 1 BSOMadison Ave.,N.y.28,N.y. s cr 1 • ( ATwatcr 9-4020 > :OCILANA COUGH NIPS • MOUNDS 1 • 62 SPONSOR