Sponsor (Nov 1947-Oct 1948)

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No. 3 m a series. tough -minded examination tTE radio values siiows tiiat CBS is the most effective networic in America, today All the facts show that CBS delivers audiences at less cost than any other network. The tough-minded advertiser knows it isn't program effectiveness alone that makes the difference. It's also the fact that: CBS has the "best-balanced'' distribution of facilities in all networic radio CBS has the highest ratio of high-powered stations (5,000 watts or more) among all networks. CBS has the lowest ratio of low-powered stations (250 watts or less) among all networks. Combine the superb "balance^' of the powerful and mature CBS stations with the unquestioned power of CBS programming, and you see why: The second-best network is only 96% as effective as CBS — and the foitrth-hest network is only 66% as eflfective as CBS — in delivering actual audiences for each advertising dollar expended. The facts are summarized in a new study. To see this study... And to get the utmost in Radio values... SEE CBS... THE COMPLETE NETWORK