Sponsor (Nov 1947-Oct 1948)

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
00073
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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2500000^00 IN RADIO STATION WNEW NEW YORK. NY. FOR OVER-ALL PROMOTION ToEPENDENTSTATiONS 5000 WATTS OR OVER 1947 «« Another first for WNEW top honors for Overall Promotion in Billboard's 1947 industry-wide competition! This promotion plan sells VC^EW programs and personalities to Greater New Yorkers as they ride trains, taxis, trolleys, ferry boats and busses; as they read their newspapers and magazines; as they go to the movies, open their mail or their laundry! i ■! That plan delivers two and a half billion listenerimpressions a ytzT—but it isn't enough. Another first for WNEW is the use of the Douglas Leigh "Flying Spectacular," which adds the impact of 1 1,500 light bulbs. This 340-foot continuous sign flashes WNEW promotion in letters 27 feet high! Adding still another dimension to the advanced, award-winning WNEW promotional approach! Serving New York and New Jersey 24 Hours a Day ON YOUR DIAL Represented by John Blair & Co. NOVEMBER 1947 71