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THE OHIO STORY
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Having found the three key figures necessary for the program writer, director, and narrator the agency next faced the problem of actors. There were no radio actors in Cleveland since no dramatic programs had been aired in the city since John Royal had left WTAM years before to become program head of NBC. However, the Cleveland Playhouse and other little-theater groups were active in the city and although of course nonunion an agreement was reached with AFRA that made a number of actors available. Auditions proved that there was plenty of radio talent among Cleveland's semi-pros.
The programs seldom die after one performance on the air. Schools play them back over their loud speaker systems. Station WBOE, the Board of Education station of Cleveland, uses selected Ohio Story programs for in-school training and fraternal orders frequently ask for special disks of Ohio stories that are close to th ir hearts.
Not alone are the e.t.'s of the program used but printed scripts by the hundreds go out to school children who individually request copies because they enjoy them and because of their historical and educa
tional value. Thus not only do the broadcasts themselves have a direct impact but the scripts and educational replaying of specific programs build added gcx)d-will for the sponsor.
Aside from the parent company, AT&T, the only other telephone company on the air now is Michigan Bell. Michigan does its selling over a group of 16 intrastate broadcasters using transcriptions of an entertainment program called Number Please and featuring The Song Spinners and Eddie Dunn. The reason that not more AT&T subsidiaries are on the air throughout the U. S. at present is explained by the many rate cases which are before local public utility boards. Although there are a great many facts available indicating that NBC's Telephone Hour and the nationwide spot campaign helped to clear the wires during the war for military personnel and essential business, and that broadcasting being, like telephoning, oral in nature, can help keep up the peak in the long distance telephone load, there are still some utility commissioners who look upon broadcast advertising during the extended period of a rate hearing as definitely being in questionable taste. These utility commissioners question any expense other than operating
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lowan income rose 27% between '45 and 46, the Department of Commerce reports. ( Compared to a 9% increase for the rest of the U.S.A.)
Iowa farm receipts alone rose 67% in the first six months of '47.
But more than half of Iowa's fabulous income derives from industry, and Iowa industry is expanding steadily!
These are just a few of the reasons why we keep suggesting you cash in on the rural and urban market out in Eastern Iowa . . . with VtMT . . . only CBS outlet in the area.
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