Sponsor (Nov 1947-Oct 1948)

Page scan 000113 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1947-Oct 1948
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1947-Oct 1948)
Leaf #:
000113
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WORK FOR A COMIC How many childien have been born in the United States since 1920 — the year modern radio came into being? A statistician could arrive at some figure, but the interesting point here is that there are millions of boys and girls of school age and men and women in their 20's who HAVE NEVER known a world without radio. How best to reach these young people to tell them something of the exciting historv of radio and how a network program gets on the air? NBC decided the most effective way was a comic l)ook.. Comic books are as modern as radio— they have grown up in the same era in which radio developed. NBC is the first radio network to use this popular technique to tell how radio works ... all radio. With the first printing of 1,250,000 copies, NBC's comic l)ook, ON THE AIR. will reach into homes, schools and institutions throughout the nation, telling its story of American radio operating under the system of free enterprise. Here is the first major promotion piece devised by a radio network to appeal to the younger people of the nation — a vast majority of today's listening audience and tomorrow's potential consumers. AMERICA'S NO. 1 NETWORK . . the National Broadcasting Company A service of Radio ■Corporation of \inerira