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Tlio ilil'fori*ni*o botwooii
B "WS "TOP
and
ttfl/M^J^ What Nielsen's newly-re' \2^^^n^ leased* "Top Twenty" means " ' is that in the sampled area, these 20 programs have the biggest audiences. As released by the Columbia Broadcasting System, his figures also purport to indicate the programs that deliver the biggest audiences per advertising dollar. This "number of listeners per advertising dollar" is based on figures from the best available sources on network time cost plus the cost of the program.
Nielsen reports that his 1,400 audimeters measure 63 per cent of the 35,000,000-plus radio homes of the nation Audimeters (measuring devices attached to radio receivers in homes) are installed in the Nielsen areas as indicated on the map on this page. The 1,400 measuring devices in actual practice are cut down to 1,260, since 10 per cent of the tapes from the audimeters are not usable. This means the audience in 22,050,000 homes (63 per cent of the U. S. A.) is measured by 1,260 audimeters. These audimeter
*To the trade press, consumer, and nonsubscriber.
{Please turn to page 59)
I TOI» TWEIVT¥
• (October 5-1 1
,1947)
Average
Audience
Homes
Program
Ratings
Per$
1. Lux Radio Theater*
23.1
301
2. McGee & Molly*
19.7
322
3. Bob Hope*
18.1
236
1 4. Amos 'n' Andy*
17.9
285
1 5. Mr. District Attorney 17.7
428
6. My Friend Irma*
17.5
459
7. Aldrich Family
16.5
N.D.
8. Screen Guild*
16.0
N.D.
1 9. Red Skelton*
15.9
301
! 10. Charlie McCarthy*
15.2
208
11. Life of Riley
15.0
353
12. Jack Benny*
15.0
214
13. E\% Town
14.9
497
14. Truth or Conseq
14.6
317
15. Burns and Allen
14.5
262
16. Talent Scouts
14.4
443
17. Lone Ranger
14.4
878
18. Fred Allen*
14.1
N.D.
19. Inner Sanctum
13.9
449
20. Kraft Music Hall
13.9
319
*Theje programs were surveyed by
Nielsen
and Hooper on the same n
ights.